Create and manage PPC marketing campaigns in Google Ads, Bing Ads, Facebook Ads for multiple client accounts in different industries.
Create and maintain paid search, display, and paid social campaigns, with a focus on increasing ROI for clients to help them meet their goals.
Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using market research and campaign data to evaluate testing and performance.
Conduct keyword research and create lists of targeted search terms that are relevant to the client's websites and business.
Collaborate with Account Management and other teams to set a strategic direction.
Own campaign performance.
Manage client budgets and keep campaigns within those budgets.
Produce reports for clients, communicate results, and implement proposed strategic direction.
Work on medium to large size accounts from different industries.
Create, present, and explain media plans for medium to large sized clients.
Meet with clients alongside the Account Management team to offer insights on areas of opportunity within campaigns.
Communicate effectively to clients regarding the performance of current digital marketing efforts, discuss client expectations/goals, provide guidance, and create reports.
Support the Business Development team in auditing prospective accounts, strategy development and participation in pitches.
Proactively identify new opportunities through betas or known best practices to continuously improve paid media campaign performance.
Maintain Google Partner, Bing and Facebook certifications, as well as any other industry-relevant accreditations.
Continually research and test the latest paid marketing practices and keep up to date with the latest trends in digital marketing.
Participate in networking and industry events.
