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Senior Digital Marketing Manager (B2B SaaS & HR Tech)

talenthop • United State
Remote
Apply Now

Lead and optimize paid digital marketing strategies for HR and Workforce Compliance SaaS solutions, driving demand and revenue growth through data-driven, AI-enabled campaigns across multiple channels. Collaborate cross-functionally to align messaging, creative assets, and performance metrics with business objectives. Requires 4–6 years of B2B SaaS demand generation experience with expertise in paid media, CRM, and marketing automation.

Key Highlights
Lead paid digital marketing for HR and Workforce Compliance SaaS portfolio, driving qualified demand and pipeline growth
Optimize full-funnel campaigns using AI tools for bidding, audience targeting, and creative testing
Cross-functional collaboration with product marketing, sales, and revenue operations to align paid media with business goals
Key Responsibilities
Develop, execute, and optimize paid digital campaigns across paid search, paid social, display, retargeting, and B2B review platforms
Manage budgeting, forecasting, and performance of paid media for HR solutions targeting global audiences
Collaborate with product marketing to align campaign messaging and creative assets with customer needs
Utilize AI tools for bidding, audience targeting, creative testing, and campaign optimization
Conduct A/B and multivariate testing to improve conversion rates and cost metrics
Analyze performance data and present insights to senior leadership and stakeholders
Manage integrations between paid platforms, marketing automation, CRM, and analytics tools
Coordinate with revenue operations to ensure accurate attribution and reporting
Oversee external vendors or agencies supporting paid media execution
Technical Skills Required
Paid Digital Advertising (Search, Social, Display, Retargeting) Marketing Automation (HubSpot) Customer Relationship Management (Salesforce)
Nice to Have
Experience with 6sense platform
Familiarity with advanced AI-driven advertising features

Job Description

This is a Fully Remote Job

About Our Client:

The organization operates in the Legal, Risk, Compliance, and HR technology space, providing solutions that simplify operations for these functions. Serving 20,000 client companies worldwide, including 30% of the Fortune 500, the company addresses complex needs through innovative products used by over 500,000 users in more than 160 countries. With over 35 years of experience, the organization combines entrepreneurial spirit with advanced technology to support its global client base.

About the Opportunity:

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