Own end-to-end email and SMS strategy, flows, and campaigns for a profitable, founder-led DTC consumer health brand. Drive retention, subscription rates, and LTV through segmentation, personalization, and structured A/B testing. Requires 3+ years of hands-on Klaviyo and SMS experience in a DTC environment with strong analytical capabilities.
Key Highlights
Key Responsibilities
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Technical Skills Required
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Job Description
About the company
A founder-led, profitable consumer health and wellness brand. Subscription-driven, 85%+ DTC, self-funded, fully remote. Direct-response marketers run it and the funnel shows it. Retention is the next lever, and this seat owns it.
Compensation
- $65K-$80K USD base + quarterly bonus
The role
You own email and SMS end to end: strategy, flows, campaigns, testing, reporting. Not a campaign-sender seat. You'll work with growth, creative, and product to move retention, subscription rate, and LTV, and you'll be the person the founders ask when they want to know why churn moved.
What you'll own
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