W

Content Marketing Manager

wit • Canada
Remote
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AI Summary

Lead end-to-end content strategy and execution across WIT's marketing function, from roadmap development to multi-channel content creation. Drive customer storytelling, thought leadership, and demand generation content that supports sales and commercial goals. Requires 3-5 years of B2B content experience with exceptional writing, editorial judgment, and a commercial mindset.

Key Highlights
Own and develop WIT's content strategy, roadmap, and editorial calendar across all channels and formats
Lead customer storytelling, creating case studies, campaigns, and sales enablement assets
Fully remote role with competitive salary ($78,000-$114,000 CAD) and performance-based bonuses
Shape WIT's tone of voice and brand style as the company grows
Work autonomously, bringing ideas and taking ownership of the content function
Key Responsibilities
Own and continuously develop WIT's content strategy, roadmap, and editorial calendar
Translate company, marketing, and sales priorities into clear content plans and campaigns
Identify content opportunities based on audience needs, industry trends, customer insights, and cultural moments
Own customer storytelling, proactively identifying strong stories and turning customer results into case studies, campaigns, and sales assets
Create and manage content across formats including social content, blogs, articles, customer stories, reports, landing pages, email campaigns, and video scripts
Develop content across the buyer journey from awareness and demand generation through nurture, conversion, and sales enablement
Own and evolve WIT's tone of voice, establishing a distinctive and consistent brand style
Work with internal subject-matter experts to uncover ideas and turn them into compelling content
Partner with the internal creative team to develop strong creative concepts and bring campaigns to life
Build and manage email content and campaigns within HubSpot
Repurpose ideas and assets intelligently across channels and formats
Track content performance and use insights to improve topics, formats, distribution, and future strategy
Identify and test new content formats, channels, and opportunities for audience and pipeline growth

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Technical Skills Required
B2B Content Marketing Copywriting and Editing HubSpot
Benefits & Perks
Competitive salary between $78,000-$114,000 CAD
Performance-based bonuses and long-term incentives
Fully remote working
Flexible PTO with unlimited vacation days and paid holidays
Generous budget for work-related equipment including laptop and monitor
Access to exclusive sporting events and industry networking opportunities

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

Nice to Have
Experience with paid social
Experience working with media partners and executing content or media partnerships
AI literacy, using AI to work faster and smarter

Job Description

Role Summary

We’re looking for a Content Marketing Manager to lead content strategy and execution across WIT’s growing marketing function.

This is an end-to-end role for someone who can set the content roadmap, identify the right stories and opportunities, and turn them into high-quality content across channels and formats. You’ll decide what we create, who it’s for, where it should live and how it can support our wider marketing and commercial goals.

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Job Overview
Posted Date Oct 08, 2026
Employment Type Full-time
Experience Level Mid-Senior level
Location Canada
Category Marketing
Company wit
Mentioned Skills
ai branding hubspot crm storytelling

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