Build and own Vibe.co's live sports business end-to-end, including rights partnerships, pricing, and P&L. Negotiate inventory commitments with networks and leagues while defining sponsorship units and rate cards. Lead a new team covering partnerships, pricing, and operations to launch live sports for performance advertisers.
Key Highlights
Own the live sports P&L, revenue targets, and margin tracking from the first deal.
Build senior relationships with rights holders (networks, streamers, leagues) and negotiate inventory.
Hire and lead a team covering partnerships, pricing, and deal operations.
Leverage Walmart's first-party data to connect TV advertising to real-world transactions.
Key Responsibilities
Build senior relationships with networks, streamers, and leagues holding live sports rights.
Negotiate inventory commitments, rates, minimums, and makegoods across direct, PG, and PMP deals.
Define sponsorship units and category rules for every partner deal.
Own the live sports P&L, including targets for revenue, margin, partners, and campaigns.
Build the live sports rate card from partner cost to sell-side price.
Hire a team covering partnerships, pricing, and deal operations.
Define product requirements for live sports, including ad break scheduling and blackout rules.
Package live inventory around the sports calendar for the sales team.
Run every campaign from signed deal to game-day delivery, including makegoods.
Technical Skills Required
Live Sports Ad Sales
Programmatic Supply
P&L Management
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Benefits & Perks
Variable pay based on business goals
Full health coverage (medical, dental, vision)
401(k) with matching
Flex PTO
Paid parental leave
Annual offsite
Relocation support to New York City
Nice to Have
Experience with self-serve platforms
Experience with performance advertisers
Job Description
Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.Vibe.co is an that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.
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