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Content Marketing Manager (B2B CRE Technology)

Buildout • United State
Remote
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AI Summary

Lead Buildout’s content strategy and execution, blending creative storytelling with AI-driven efficiency to engage CRE buyers across the entire journey. Own end-to-end content creation—from thought leadership to sales enablement—while optimizing for discoverability, pipeline impact, and business outcomes. Requires 3+ years in B2B content marketing with strong writing, SEO, and AI workflow integration.

Key Highlights
Strategic content ownership: Develop and execute a content strategy aligned with company priorities, ICPs, and revenue goals across formats (articles, video, webinars, interactive content).
AI-first workflows: Leverage generative AI for research, ideation, creation, and distribution while maintaining human judgment, voice, and creativity.
Cross-functional collaboration: Partner with product marketing, demand gen, sales, and SMEs to create content that builds trust and drives pipeline.
Key Responsibilities
Build and execute a content strategy aligned with company priorities, ICPs, and revenue goals, managing an editorial roadmap across channels and buyer stages.
Create and edit content across formats (thought leadership, articles, customer stories, email, social, webinars, sales enablement, and website content).
Determine optimal content formats (written, visual, interactive, video, or social) based on audience, idea, and desired outcome, with hands-on asset creation using tools like Canva, Figma, or AI-powered tools.
Use AI to accelerate research, ideation, drafting, editing, repurposing, and distribution while ensuring human judgment and creativity remain central.
Partner with SEO and growth teams to optimize content for traditional search and AI-driven discovery, refreshing existing content based on performance data.
Collaborate with demand generation and sales teams to turn high-performing content into campaigns and pipeline opportunities, measuring performance across engagement, traffic, conversion, and influenced pipeline.
Continuously test, learn, and refine the content portfolio to improve business outcomes and align with evolving market trends.

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Technical Skills Required
B2B Content Marketing SEO and Content Discovery Generative AI Tools
Benefits & Perks
Competitive salary ($95,000–$110,000 annually)
Comprehensive insurance (medical, dental, vision, life, STD/LTD, telemedicine)
401(k) with 4% company match and immediate vesting
Flexible PTO, 14 paid company holidays, paid parental leave, and give-back days
Fully remote work with $600/year remote work reimbursement
Annual in-person company kickoff with travel support

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Nice to Have
Experience creating basic visual assets (e.g., infographics, carousels) independently
Hands-on experience with Adobe Creative Suite or Figma
Familiarity with interactive content tools (e.g., Carrd, Webflow, or similar platforms)

Job Description

Buildout is the AI deal engine for CRE brokerages, automating every step from first contact to commission. While brokers focus on relationships and winning listings, Buildout handles the workflows behind the scenes, turning manual processes into intelligent, scalable systems. Trusted by over 50,000 brokers, Buildout powers more profitable deals from lead to close. Learn more at www.buildout.com.We’re looking for a who can turn complex ideas into content people actually want to read, watch, share, and act on.
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Job Overview
Posted Date Oct 07, 2026
Employment Type Full-time
Experience Level Not Applicable
Location United State
Category Marketing
Company Buildout
Mentioned Skills
ai figma ai tools seo canva

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