Lead sales, retention, and team management for Not So Wimpy Teacher and Lesson Genie to drive growth in the K-12 education market. Execute online launch strategies, funnel optimization, and data-driven campaigns while collaborating directly with CEO and Founder. Requires 3-5+ years of experience in digital marketing, strong analytics skills, and proven leadership capabilities.
Key Highlights
Owns full-cycle growth including new customer acquisition, retention strategy, and churn reduction.
Leads and builds a small marketing team, starting with hiring a Marketing Project Manager by early 2027.
Reports directly to the CEO with significant autonomy over brand messaging, launches, and data analysis.
Key Responsibilities
Drive online sales execution and channel-level strategy across NSWT and Lesson Genie platforms.
Plan and run major product launches, including the annual Keep It Simple Summer Series webinar/bootcamp.
Build and optimize funnel strategy including sequencing, offers, landing pages, and email campaigns.
Develop and execute retention strategies to reduce churn and improve member lifetime value.
Hire, onboard, and manage a small marketing team, including a future Marketing Project Manager.
Analyze data dashboards to diagnose root causes of performance shifts and optimize conversion rates.
Collaborate with the CEO and Founder on brand, product, and overall business strategy.
Maintain consistent core messaging across all customer touchpoints including ads, emails, and website.
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Benefits & Perks
$105,000–$120,000 base salary
Monthly profit sharing bonus
Fully remote work
Flexible work schedule
2 weeks paid time off
10 paid national holidays
2-week paid break over Christmas/New Year's
Paid birthday day off
Paid maternity and paternity leave
Annual team retreat
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Nice to Have
Bachelor's degree in business, marketing, or related field
Experience with live webinars and/or bootcamps
Experience with memberships/subscriptions models
Proficiency with AI tools like Claude
Familiarity with Monday, Slack, Kit, Google Drive, and WordPress
