Client-facing role managing B2B paid media strategies across Technology, Industrial, and Services markets. Responsible for campaign creation, optimization, budget management, and client communication. Requires 3+ years of agency experience with B2B SaaS/tech clients and deep expertise in paid search and social.
Key Highlights
Develop and execute custom paid media strategies for B2B clients.
Manage client relationships and internal stakeholders for successful campaign delivery.
Analyze campaign performance data to drive ROI and achieve client goals.
Key Responsibilities
Oversee and lead a collection of Paid Media accounts.
Serve as direct support to client contacts.
Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
Drive referrals via client relationships and professional network.
Build strategies for clients each quarter.
Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
Deeply understand client positioning and unique value propositions.
Confirm lead routing is accurate within a CRM.
Understand the value of Programmatic campaigns.
Responsible for personal productivity and utilization.
Work directly with Associate Director to ensure internal and client goals are being achieved.
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
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Technical Skills Required
Google Ads
Facebook Ads
LinkedIn Ads
Benefits & Perks
$70,000- $95,000 USD annual base salary range
Medical, dental, vision plans, disability, and life insurance
Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
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Nice to Have
Proven and measurable success with mid-market or enterprise accounts.
A unique perspective on how to drive value for SaaS.
Ability to translate and articulate strategy and tell stories with data.
Equal parts competitive and curious; you’re a true problem solver.
Live on the cutting edge of the industry, always looking for opportunities to grow and share.
Ability to organize, prioritize and manage multiple projects simultaneously.
Quality-obsessed and have not lost your soul for advertising.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Travel to visit clients approximately once per year, per client or as needed.
Job Description
Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOSâ„¢, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.
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