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Chief Marketing Officer (CMO) - B2B/Technology Marketing Leadership

abrdn investments deutschland ag • United State
Remote
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AI Summary

Lead the company’s global marketing strategy, brand positioning, and demand generation as the Chief Marketing Officer. Oversee end-to-end marketing operations, align with sales/product teams, and drive measurable business growth through data-driven campaigns and customer-centric initiatives. Requires 12+ years of senior marketing leadership with a proven track record in strategy, budget management, and team development.

Key Highlights
Develop and execute a comprehensive marketing strategy aligned with business objectives, including brand positioning, demand generation, and customer acquisition.
Lead cross-functional collaboration with Sales, Product, Customer Success, and Finance to ensure marketing drives revenue and pipeline growth.
Manage a global marketing organization, including budget allocation, KPIs, technology stack, and external partnerships, with a focus on scalability and efficiency.
Key Responsibilities
Develop and execute the company’s overall marketing strategy in alignment with business objectives, including brand positioning, messaging, and market presence.
Establish annual and quarterly marketing priorities, budgets, and performance targets, ensuring measurable business outcomes.
Oversee demand generation, digital marketing, content marketing, and customer engagement initiatives to drive lead quality and pipeline development.
Partner with Sales, Product, and Customer Success teams to align marketing efforts with customer needs and market opportunities.
Conduct market research and analyze customer segments, industry trends, and competitive activity to inform strategy.
Manage the marketing budget, allocate resources, and oversee marketing technology (CRM, analytics, automation, etc.).
Evaluate and manage relationships with external agencies, consultants, and technology providers.
Develop executive-level marketing reports, forecasts, and strategic recommendations for leadership.
Establish scalable marketing processes, operating standards, and measurement practices.
Recruit, develop, and lead marketing executives and functional teams with clear performance expectations.
Support strategic business initiatives such as pricing, product launches, and market entry with market analysis.

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Technical Skills Required
Marketing Strategy & Planning Demand Generation & Lead Management Marketing Operations & Technology
Benefits & Perks
Competitive compensation and performance-based incentives
Medical, dental, and vision coverage
Retirement plan options

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Nice to Have
Experience in B2B, SaaS, or technology industries
Familiarity with marketing attribution, funnel analytics, and customer lifecycle management
Experience managing remote or geographically distributed marketing teams
MBA or advanced degree in Marketing, Business, or related discipline

Job Description

Chief Marketing Officer

Location: Remote – United States

Employment Type: Full-Time

Department: Marketing / Executive Leadership

Reports To: Chief Executive Officer

About the Role

We are seeking an experienced Chief Marketing Officer to lead the company’s marketing strategy, organization, and operating activities. The CMO will be responsible for developing a clear marketing direction, strengthening market positioning, supporting customer acquisition, and building effective marketing programs that align with the company’s business objectives.

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Job Overview
Posted Date Oct 01, 2026
Employment Type Full-time
Experience Level Executive
Location United State
Category Marketing
Company abrdn investments deutschland ag
Mentioned Skills
saas hubspot marketo google analytics crm salesforce campaign management

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