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Senior Content Designer / UX Writer – Marketplace Experience

HealthEquity • United State
Remote
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AI Summary

This role designs and writes clear, human-centered content for HealthEquity's healthcare marketplace across mobile and web. It involves developing content strategies, auditing experiences, and partnering with cross-functional teams to improve conversion and customer outcomes. The ideal candidate has 5+ years of experience in content design or UX writing for customer-facing digital products, with a strong portfolio.

Key Highlights
Create content across the end-to-end customer journey, including discovery, comparison, checkout, and post-purchase.
Develop reusable content standards, voice and tone guidance, and scalable content patterns.
Use customer research, analytics, and experimentation to optimize content performance.
Leverage AI-assisted writing and research tools to accelerate content creation.
Remote position with an in-person onboarding component (Trailhead).
Key Responsibilities
Design and write clear, concise, and human-centered content across mobile and web marketplace experiences.
Develop compelling product descriptions, educational content, value propositions, and decision-support experiences.
Create content across the end-to-end customer journey, including discovery, search, comparison, onboarding, checkout, notifications, account management, and post-purchase experiences.
Audit existing experiences to improve clarity, consistency, accessibility, customer confidence, and conversion.
Develop reusable content standards, voice and tone guidance, terminology, and scalable content patterns.
Partner with UX Design, Product, Research, Marketing, Legal, and business stakeholders to deliver clear, compliant, and customer-centered content experiences.
Define content strategies that improve customer education, engagement, conversion, and the overall marketplace experience.
Use customer research, analytics, experimentation, and business insights to continuously optimize content performance and customer outcomes.
Leverage AI-assisted writing and research tools to accelerate content creation, experimentation, and analysis while maintaining quality, accuracy, consistency, and brand voice.

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Technical Skills Required
Content Design UX Writing Content Strategy
Benefits & Perks
Medical, dental, and vision insurance
HSA contribution and match
Dependent care FSA match
Uncapped paid time off
Paid parental leave
401(k) match
Personal and healthcare financial literacy programs
Ongoing education & tuition assistance
Gym and fitness reimbursement
Wellness program incentives
Remote work
Performance-based incentives

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Nice to Have
Experience creating content for e-commerce, digital marketplaces, telehealth, affiliate marketing, healthcare, fintech, or other consumer-facing digital experiences.
Familiarity with behavioral science, accessibility, and AI-assisted content creation.

Job Description

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.We're looking for a Senior Content Designer to join our Digital Experience team and help shape the voice and content strategy for our growing healthcare marketplace. This role creates clear, trustworthy, and engaging experiences that help members confidently discover, evaluate, compare, purchase, and manage healthcare and financial products and services.
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Job Overview
Posted Date Oct 01, 2026
Employment Type Full-time
Experience Level Not Applicable
Location United State
Category Marketing
Company HealthEquity
Mentioned Skills
ai designer ux

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