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Marketing & E-Commerce Manager

Relocation
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Lead marketing, digital, and e-commerce strategy for a large-scale mountain resort and recreation destination in Uzbekistan. Drive direct bookings, demand generation, and commercial performance across strategic source markets including Russia, Uzbekistan, Kazakhstan, Tajikistan, and Turkmenistan. Requires significant hospitality marketing experience, fluency in Russian and English, and strong analytical and digital marketing skills.

Key Highlights
Lead annual Marketing & E-Commerce strategy for a large-scale integrated mountain resort destination in Uzbekistan
Drive direct online revenue, optimize booking journey, and manage performance marketing across digital channels
Develop demand from strategic source markets: Russia, Uzbekistan, Kazakhstan, Tajikistan, and Turkmenistan
Marketing encompasses hotel, chalets, MICE, recreation, entertainment, and destination experiences
Relocation support to Uzbekistan is provided
Key Responsibilities
Develop and execute the annual Marketing & E-Commerce strategy in alignment with the overall commercial strategy
Position Elite World Grand Resort as a leading year-round mountain, leisure, and recreation destination
Lead digital marketing strategy across paid, owned, and earned channels including search, display, social media, and remarketing
Take ownership of e-commerce performance and direct online revenue contribution
Optimize the official website and booking journey to improve traffic quality, conversion, and direct bookings
Develop market-specific digital strategies for Russia, Uzbekistan, Kazakhstan, Tajikistan, and Turkmenistan
Generate demand from strategic source markets through targeted marketing initiatives
Develop and manage content and social media strategy across relevant digital platforms
Develop marketing materials and campaigns supporting MICE, Corporate, Government, and Institutional Business
Create integrated marketing strategies for ski center, mountain coaster, zipline, amphitheater, and other attractions
Develop CRM initiatives supporting acquisition, conversion, retention, and repeat visitation
Establish clear KPIs and monitor website traffic, conversion rate, direct revenue, ROAS, and cost per acquisition
Prepare regular Marketing & E-Commerce performance reports for the Commercial Director and senior management
Prepare and manage the annual Marketing & E-Commerce budget
Manage relationships with digital agencies, media partners, PR agencies, content producers, influencers, and technology providers
Technical Skills Required
Digital Marketing E-Commerce Performance Marketing
Benefits & Perks
Relocation support to Uzbekistan provided
Nice to Have
Experience marketing leisure, resort, recreation, entertainment, or visitor attractions
Experience supporting MICE, Corporate, and Government Business
Fluency in Turkish
Fluency in Uzbek
Additional CIS and Central Asian languages

Job Description

MARKETING & E-COMMERCE MANAGER

Elite World Grand Resort & Recreation Center Kumushkon | Uzbekistan

Elite World Grand Resort & Recreation Center Kumushkon is seeking an experienced, creative and commercially minded Marketing & E-Commerce Manager to lead the marketing, digital and e-commerce activities of our large-scale mountain resort and integrated recreation destination in Uzbekistan.

The Marketing & E-Commerce Manager will be responsible for building awareness, generating demand and driving measurable commercial performance across an extensive destination portfolio — including hotel accommodation, private chalets, MICE, Government Business, events, recreation and entertainment experiences.

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