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Field & Events Marketing Manager

stepful • United State
Remote
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AI Summary

Manage end-to-end execution of conferences, trade shows, and sponsored events for a leading healthcare workforce platform. Implement lead capture, follow-up sequences, and manage a paid webinar program to drive growth and retention. Requires 5+ years of events or field marketing experience, including startup environments and CRM proficiency.

Key Highlights
Manage a seasonal calendar of 2-4 events per month, including logistics, budgets, and vendor coordination.
Implement and maintain event lead tagging in HubSpot and run post-event follow-up sequences.
Run a paid webinar program and support the launch of a Stepful-hosted event in 2027.
Key Responsibilities
Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination.
Coordinate the work of events contractors and outside vendors to ensure events ship on time and on budget.
Prepare the team for each event with target account lists, briefing docs, and meeting schedules.
Implement and maintain event lead tagging in HubSpot for correct attribution.
Run post-event follow-up sequences and hand off warm conversations to sales.
Track attendee engagement and share insights to shape future event investments.
Run the paid webinar program, including topic coordination, promotion, production, and follow-up.
Support planning and execution for a Stepful-hosted event in 2027.
Build simple, repeatable playbooks and checklists, and experiment with AI tools to speed up event prep.

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Technical Skills Required
Event Management HubSpot Field Marketing
Benefits & Perks
Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance
401(k)
FSA, HSA and commuter benefits
Learning stipend
Open vacation policy (15 days PTO guidance)
15 work-from-anywhere days

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Nice to Have
Experience running events for healthcare, health system, or HR and workforce audiences
Experience helping launch a company's own flagship event or customer summit
Experience working in EdTech, workforce development, or healthcare

Job Description

Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.
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Job Overview
Posted Date Sep 30, 2026
Employment Type Full-time
Experience Level Not Applicable
Location United State
Category Marketing
Company stepful
Mentioned Skills
ai c hubspot marketo ai tools crm salesforce vendor coordination

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