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Chief Marketing Officer (CMO) - Remote

icici lombard pvt ltd • United State
Remote
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The Chief Marketing Officer (CMO) will lead the company's marketing organization, developing and executing a scalable, measurable marketing strategy to strengthen market position, build demand, and align marketing initiatives with business objectives. This executive will oversee brand, demand generation, digital marketing, content, communications, and customer engagement, while partnering closely with Sales, Product, and other leadership. The ideal candidate has 12+ years of progressive marketing experience, including 5+ years in senior leadership, with a strong track record in brand development, demand generation, and marketing operations.

Key Highlights
Develop and execute comprehensive marketing strategy aligned with corporate objectives and revenue plans.
Lead multidisciplinary marketing teams across brand, demand generation, digital, content, communications, and product marketing.
Build scalable demand-generation programs and strengthen brand positioning and market presence.
Partner with Sales to improve lead generation, pipeline development, and go-to-market execution.
Manage marketing budget, analytics, and technology stack to drive measurable business outcomes.
Key Responsibilities
Develop and execute the company's overall marketing strategy in alignment with corporate objectives, revenue plans, and long-term growth priorities.
Lead the marketing organization across brand strategy, demand generation, digital marketing, content, communications, product marketing, and marketing operations.
Establish clear marketing goals, performance metrics, budgets, and operating plans to support measurable business outcomes.
Develop and strengthen the company's brand positioning, messaging, value proposition, and market presence.
Build scalable demand-generation programs across digital, content, events, partnerships, email, search, and other relevant channels.
Partner closely with Sales to improve lead generation, pipeline development, customer acquisition, account engagement, and go-to-market execution.
Collaborate with Product, Customer Success, Finance, and Operations to ensure marketing priorities support customer needs and business objectives.
Oversee market research, competitive analysis, customer insights, and industry trends to identify opportunities and inform strategic decisions.
Develop customer segmentation, buyer profiles, positioning strategies, and marketing programs for key markets and customer groups.
Establish effective marketing analytics and reporting processes to measure campaign performance, pipeline contribution, customer acquisition costs, conversion rates, and return on marketing investment.
Manage the marketing budget and allocate resources across programs based on business priorities and measurable performance.
Evaluate and improve the company's marketing technology stack, including CRM, marketing automation, analytics, advertising, content, and reporting platforms.
Develop strategic relationships with agencies, technology providers, media partners, industry organizations, and other external partners as appropriate.
Present marketing strategy, performance updates, market insights, and investment recommendations to the CEO and executive leadership team.
Build a high-performing marketing organization through effective hiring, team development, goal setting, performance management, and organizational planning.
Technical Skills Required
Marketing Strategy Demand Generation Brand Development
Benefits & Perks
Competitive compensation and benefits package
Medical, dental, and vision coverage
Retirement plan options
Paid time off and company holidays
Performance-based incentives
Nice to Have
Experience in B2B, technology, SaaS, professional services, consumer, or another complex commercial environment.
Experience leading marketing strategy through periods of business expansion, product development, or market entry.
Familiarity with CRM and marketing platforms such as Salesforce, HubSpot, Marketo, Adobe, Google Analytics, or comparable systems.
Experience developing integrated digital and content marketing programs.
Strong understanding of marketing attribution, funnel analytics, forecasting, and performance measurement.
Experience working with external agencies and strategic marketing partners.
MBA or other advanced business or marketing qualification is a plus.

Job Description

Chief Marketing Officer (CMO)

Location: Remote – United States

Employment Type: Full-Time

Department: Marketing / Executive Leadership

Reports To: Chief Executive Officer

About the Role

We are seeking an experienced and strategic Chief Marketing Officer (CMO) to lead the company’s marketing organization and shape a scalable, measurable marketing strategy. This executive will be responsible for strengthening the company’s market position, building demand, developing the brand, and aligning marketing initiatives with broader business objectives.

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