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Marketing Operations & Analytics Manager

talenthop • United State
Remote
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This fully remote role is responsible for owning the marketing execution and measurement systems that power lead generation, ABM, and webinar initiatives. The Manager will build and manage campaigns within marketing automation and CRM platforms, ensure reliable data workflows and reporting, and deliver actionable insights to improve marketing-sourced and influenced leads. Candidates should have 4-7+ years of B2B marketing operations or demand generation experience, hands-on marketing automation platform expertise, and CRM system experience.

Key Highlights
Fully remote Marketing Operations & Analytics Manager role focused on lead generation, ABM, and webinar programs.
Own marketing automation, CRM data workflows, and end-to-end campaign execution to drive pipeline growth.
Requires 4-7+ years B2B marketing operations experience with hands-on marketing automation and CRM expertise.
Key Responsibilities
Serve as the daily expert for the marketing automation and email platform supporting end-customer and channel campaigns.
Translate campaign, ABM, and webinar plans into operational workflows including journeys, forms, landing pages, and emails.
Manage special program tools and initiatives, aligning data flows and campaign execution with lead and partner goals.
Maintain and improve campaign templates, modules, and standard operating procedures.
Troubleshoot marketing automation issues with IT and vendors, documenting solutions.
Build, test, and launch outbound campaigns and nurture flows with clear lead and conversion targets.
Implement lead generation and conversion programs with scoring logic to identify and route high-intent leads to Sales.
Lead end-to-end webinar operations, including planning, scheduling, stakeholder coordination, email workflows, registration management, and post-event follow-up.
Support ABM execution by managing target account lists, segments, and workflows linked to account engagement and lead creation.
Oversee intake, cleansing, and standardization of contact lists to maximize usable contacts and avoid duplication.
Ensure compliance and consistency in handling channel-sourced and partner-provided lists.
Manage list structure and segmentation for targeted campaign effectiveness.
Collaborate with Lead Management and IT/CRM teams to align data models and configurations with campaign needs.
Develop and maintain dashboards reporting on email, campaign, webinar, funnel, and ABM performance.
Provide actionable insights and recommendations on lead generation, conversion, and funnel optimization.
Partner with marketing leads and teams to optimize program execution and measurement.
Support campaign tracking and program monitoring through collaboration on project management tools.
Deliver training and documentation for marketers on basic marketing operations tasks.
Maintain a central marketing and webinar calendar to coordinate campaigns and avoid audience fatigue.
Technical Skills Required
Marketing Automation CRM Systems Marketing Analytics
Benefits & Perks
Fully remote work

Job Description

This is a Fully Remote Job

1. About Our Client:

The organization operates in the B2B marketing space, focusing on lead generation, account-based marketing (ABM), and webinar programs to drive qualified leads and pipeline growth. They address challenges related to executing and measuring complex marketing campaigns with reliable data and clear insights. The company emphasizes scalable, data-driven marketing operations to support both end-customer and channel programs across North America.

2. About the Opportunity:

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