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Head of GEO and SEO

mc group • Hong Kong Sar
Visa Sponsorship
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Lead the organic and AI-driven search visibility strategy across Generative Engine Optimization (GEO) and traditional SEO. Build scalable traffic growth engines for fintech and digital assets across priority international markets including the UK and EU. Requires 5+ years of experience in SEO/Growth Marketing with a proven track record in AI-driven marketing initiatives.

Key Highlights
Own and drive the company's GEO strategy for AI-generated search results (ChatGPT, Perplexity, Google AI Overviews).
Lead traditional technical and on-page SEO across all owned digital properties.
Design and execute paid media and performance marketing campaigns for UK, Germany, Brazil, Spain, and Portugal.
Key Responsibilities
Own and drive the company's GEO strategy, optimizing content for AI-generated search results and generative engine discovery.
Lead traditional SEO strategy including technical SEO, on-page/off-page optimization, and content strategy.
Analyze target customer search behavior and intent to define and produce high-quality content aligned with SEO and GEO best practices.
Design and execute paid media and performance marketing campaigns focusing on UK, Germany, Brazil, Spain, and Portugal markets.
Drive AI-powered traffic growth initiatives leveraging AI tools and automation to scale new acquisition channels.
Build and manage a full-funnel growth roadmap combining organic and paid acquisition strategies for fintech audiences.
Identify and implement AI-powered marketing solutions including AEO and GEO strategies.
Monitor, analyze, and report on traffic, conversion, and growth KPIs to continuously optimize performance.
Collaborate cross-functionally with product, content, and design teams to align growth strategy with brand goals.
Implement practical on-page and technical improvements directly in WordPress and common CMS platforms.
Technical Skills Required
SEO Generative Engine Optimization Performance Marketing
Benefits & Perks
Competitive compensation and benefits plus discretionary performance bonus
Comprehensive Medical insurance coverage
Five-days work, bank holiday, Birthday Leave
Convenient working locations near MTR Station
International exposure and global interpersonal network

Job Description

We are seeking a Head of GEO and SEO to lead our organic and AI-driven search visibility strategy across Generative Engine Optimization (GEO) and traditional Search Engine Optimization (SEO). This role sits at the intersection of digital assets and fintech, and is responsible for building scalable organic and paid traffic growth engines across priority international markets, with a strong focus on AGI, AI-driven search and discovery channels in Growth Marketing.

Responsibilities

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