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Marketing Platform Operations Manager (Marketing Data Quality & Integration)

talenthop • United State
Remote
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Own marketing data quality and ensure reliable flow of lead/account information across CRM and marketing automation platforms. Diagnose data issues, design scalable data architecture improvements, and resolve sync failures and latency to protect data integrity. Support MarTech tool adoption, integrations, and lead scoring inputs while translating business requirements into technical specifications.

Key Highlights
Ensures end-to-end marketing data quality and integrity across CRM and marketing automation systems
Diagnoses root causes of recurring data issues, deduplication, and data hygiene with scalable solutions
Supports platform integrations, lead data flow mapping, and lead scoring data inputs in an AI-driven environment
Key Responsibilities
Own data quality standards across CRM and Marketing Automation platforms.
Lead deduplication and ongoing data hygiene initiatives.
Diagnose root causes of recurring data quality issues and design scalable solutions.
Establish and monitor data quality metrics and reporting.
Map and document lead and account data flow across systems.
Investigate and resolve data sync failures and latency issues.
Analyze lead flow data to identify pipeline bottlenecks and data gaps.
Collaborate with Analytics Engineering and BI to ensure data consistency.
Support evaluation and implementation of new marketing technology platforms.
Translate business requirements into technical specifications.
Partner with vendors and technical teams during system implementations.
Maintain documentation of system architecture and data mappings.
Support lead scoring model data inputs and monitor performance.
Collaborate with cross-functional teams on shared data initiatives.
Technical Skills Required
Salesforce SQL Marketing Automation Platforms
Benefits & Perks
Employer-subsidized medical, vision, and dental coverage for full-time employees
401(k) match (50% of contribution up to the first 6% of eligible pay)
Monthly stipend to support work and productivity

Job Description

This is a Fully Remote Job

1. About Our Client:

The organization operates in the technology sector, focusing on enabling teams to manage work efficiently through a marketing technology stack. It addresses challenges in data management and automation within marketing operations to improve lead and account data flow, aiming to enhance pipeline performance and operational efficiency.

2. About the Opportunity:

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