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Senior SEO Specialist (SEO + GEO) - Remote (Sweden)

Jobgether • Sweden
Remote
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Lead organic growth by defining and executing a strategic SEO and Generative Engine Optimization (GEO) roadmap for a B2B SaaS company. Own technical SEO, content architecture, and AI-driven search visibility to drive qualified organic signups. Collaborate cross-functionally to optimize content for traditional search and AI platforms like ChatGPT and Google AI Overviews.

Key Highlights
Own end-to-end SEO strategy including technical SEO, content optimization, and GEO for AI-driven search platforms
Drive measurable growth in qualified organic signups through data-driven decision-making and cross-functional collaboration
Fully remote role with ownership over technical SEO, content architecture, and emerging AI search experiences
Key Responsibilities
Develop and execute a technical SEO strategy, including crawlability, indexation, structured data, and Core Web Vitals optimization
Lead content architecture and internal linking strategies to strengthen topical authority and organic visibility
Define and implement a Generative Engine Optimization (GEO) strategy to improve content surfacing and citation in AI-driven search platforms
Conduct keyword research and prioritize content briefs based on search and GEO intent, driving high-stakes commercial content
Collaborate with content, product marketing, analytics, design, and engineering teams to align messaging and technical implementation
Monitor AI visibility and competitive GEO strategies, tracking share of voice across core categories
Present SEO and GEO performance insights and strategic recommendations to marketing leadership
Technical Skills Required
Technical SEO Generative Engine Optimization (GEO) Content Architecture
Benefits & Perks
Fully remote work environment
24 days of paid vacation per year
Medical expenses budget of EUR 400 per year

Job Description

As a Senior SEO Specialist, you will co-own organic growth across technical SEO, content optimization, and emerging AI-driven search experiences. You’ll define and execute the SEO roadmap while helping the business increase qualified organic signups. The role combines hands-on technical work with strategic ownership of content architecture, search visibility, and Generative Engine Optimization (GEO). You’ll shape how content is discovered, understood, and cited across traditional search and platforms such as ChatGPT, Perplexity, and Google AI Overviews. Working closely with content, product marketing, analytics, design, and engineering, you’ll turn data and search insights into measurable growth opportunities. This is a fully remote individual contributor role within a collaborative and fast-moving marketing environment.
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