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Google Ads Specialist (Paid Search: Search, Performance Max & Demand Gen) – Healthcare Marketing Agency

Mediboost • Egypt
Remote
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AI Summary

Own paid search performance for a portfolio of dental and medical clinics, building, managing, and optimizing Google Ads campaigns. Optimize bidding, budgets, keyword strategy, and conversion tracking to improve cost per qualified lead and cost per booked patient. Conduct testing, deliver monthly reporting, collaborate cross-functionally to fix conversion issues, and ensure tracking and budget pacing are reliable and up to date.

Key Highlights
Own Search, Performance Max, and Demand Gen campaigns with optimization based on booked patient and qualified lead outcomes
Responsible for accurate conversion tracking, troubleshooting attribution gaps, and weekly budget pacing discipline
Run A/B tests, produce monthly performance reporting, and collaborate to fix conversion problems outside the ad account
Key Responsibilities
Build, manage, and optimize Search, Performance Max, and Demand Gen campaigns for dental, medical, and specialist clinics.
Own keyword research, competitive analysis, negative keywords, match types, bidding strategy, and budget pacing to prevent under-spend or over-spend.
Optimize campaigns against real client outcomes, including cost per qualified lead and cost per booked patient, not just CPC and CTR.
Verify conversion tracking accuracy before optimizing and investigate discrepancies between reported leads and leads actually received by the clinic.
Plan and run A/B tests on ad copy, landing pages, and campaign structure, and record what the results prove.
Produce clear monthly performance reporting and recommendations for account managers to share directly with clients.
Work with copy, creative, and web teams to resolve conversion problems outside the ad account.
Continuously improve how paid search is run as a team and share learnings.

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Technical Skills Required
Google Ads Conversion tracking and attribution Performance marketing analytics
Benefits & Perks
100% remote, full time role
Ongoing training and development
Fitness subsidy for 12 months

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Nice to Have
Google Ads certification
Healthcare or other regulated industry advertising experience and awareness of health services advertising compliance rules
Experience with call tracking and CRM lead reporting

Job Description

Google Ads Specialist

Mediboost — Sydney, Australia · 100% Remote (Egypt)

Salary: Up to EGP 87,500 per month (depending on assessment and experience)

Hours: 12pm - 8pm Sydney, Australia Time.

BE A PART OF ONE OF THE FASTEST-GROWING HEALTHCARE MARKETING AGENCIES

Who We Are

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Job Overview
Posted Date Sep 28, 2026
Employment Type Full-time
Experience Level Mid-Senior level
Location Egypt
Category Marketing
Company Mediboost
Mentioned Skills
keyword research google ads crm

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