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Manager, Demand Generation & Paid Acquisition (B2B SaaS)

Copper • Canada
Remote
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Lead Copper’s paid acquisition programs to drive qualified demand, pipeline, and revenue growth by optimizing full-funnel performance across channels like Google Ads and LinkedIn. Combine hands-on execution with data-driven experimentation to improve ICP alignment, conversion, and ROI. Collaborate cross-functionally to align marketing with sales, product, and revenue operations for scalable growth.

Key Highlights
Hands-on ownership of Google Ads and LinkedIn campaigns with full-funnel optimization focus (beyond CPL/lead volume).
Proactively identify performance trends, diagnose root causes, and recommend data-backed optimizations.
Cross-functional collaboration with Sales, RevOps, Product, and Creative to align acquisition strategy with business goals.
Key Responsibilities
Execute and optimize paid acquisition campaigns (Google Ads, LinkedIn) with full-funnel performance metrics (ICP fit, demos, pipeline, revenue).
Identify and test new acquisition channels (Meta, Reddit, Quora, programmatic, sponsorships) with structured experiments.
Collaborate with Sales, RevOps, and Product to align lead quality, ICP alignment, and conversion strategies.
Monitor performance trends, diagnose root causes, and recommend actionable optimizations for spend allocation.
Develop channel forecasts, pacing strategies, and attribution models using GA4, GTM, and CRM feedback loops.
Technical Skills Required
Google Ads LinkedIn Ads B2B SaaS Demand Generation
Benefits & Perks
Competitive salary ($109,000 - $132,000 annual base)
Unlimited vacation and flexible remote work hours
Generous stock options and monthly internet/cell phone allowance
Nice to Have
Experience with Meta (Facebook/Instagram) Ads
Programmatic advertising expertise
Advanced SQL or BI tool proficiency (e.g., Looker, Tableau)

Job Description

Manager, Demand Generation

Growth | Remote-First | UK, Canada & United States

About Copper

Copper is built for the way relationship-driven and service-based businesses actually work. Consultancies, financial services firms, agencies, and B2B teams aren't just closing deals. They're pitching new business, managing active client relationships, collaborating across teams, and delivering great work, often all in the same day. Their success depends on staying connected to their customers and not constantly updating another tool.

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