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Senior SEO & PPC Marketing Manager (Multi-Channel Growth Strategy)

blacksmith agency • Canada
Remote
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AI Summary

Lead end-to-end digital marketing strategy for PPC and SEO clients across multifamily, B2B, and technical verticals. Oversee paid search, paid social, organic search, and conversion optimization while driving measurable growth through client-facing leadership and execution oversight. Requires 4-7 years of multi-channel expertise, strategic thinking, and team management in a remote-first agency environment.

Key Highlights
Hybrid strategic and operational role blending client-facing leadership with performance ownership
Full accountability for PPC (Google Ads, Meta, Microsoft) and SEO (technical, on-page, link building) across multiple industries
Collaborate with sales teams to shape strategy, validate scope, and influence deal closures
Key Responsibilities
Develop and execute 90-day, 6-month, and annual growth roadmaps for all clients
Audit and optimize PPC campaigns, keyword strategies, bidding structures, and landing pages
Oversee technical SEO, on-page SEO, link building, and AI-driven content initiatives
Lead KPI tracking, conversion attribution, and analytics accuracy for client campaigns
Present monthly and quarterly performance summaries to clients and internal stakeholders
Coordinate priorities with marketing project managers and provide weekly direction/QA
Join sales calls to validate scope, pitch technical recommendations, and influence deal closures

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Technical Skills Required
Google Ads Search Engine Optimization (SEO) Conversion Rate Optimization (CRO)
Benefits & Perks
Fully remote work (USA, Canada, or South Africa)

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Nice to Have
Agency experience managing multiple clients simultaneously
Experience with multifamily or high-intent lead generation verticals
Familiarity with AI SEO, programmatic SEO, and technical SEO audits
Participation in sales calls to improve close rates

Job Description

  • Marketing
  • Full time
  • Remote (USA, Canada or South Africa)

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.
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Job Overview
Posted Date Sep 28, 2026
Employment Type Full-time
Experience Level Not Applicable
Location Canada
Category Marketing
Company blacksmith agency
Mentioned Skills
ai keyword research link building google ads seo

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