Lead the global marketing strategy for an internationally regulated Forex/CFD brokerage, driving acquisition, conversion, retention, and ROI across multiple markets. Oversee full-funnel marketing, international campaigns, and cross-functional teams while ensuring regulatory compliance. Requires 5+ years in financial services marketing, senior leadership experience, and expertise in performance marketing, CRM, and multi-market growth.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
A well-established, internationally regulated Forex / CFD brokerage is seeking an experienced Chief Marketing Officer to lead its global marketing function and drive international growth.
The CMO will work closely with the CEO, Chief Commercial Officer and senior leadership team to strengthen acquisition, conversion, retention, brand positioning and overall marketing ROI across multiple markets and regulatory jurisdictions.
Key Responsibilities:
- Develop and execute the global marketing strategy
- Lead acquisition across performance marketing, affiliates, IBs, paid media, CRM, SEO and digital channels
- Own the full funnel: Lead → KYC → FTD → Deposit → Active Client → Retention
- Improve acquisition, conversion, retention and customer lifetime value
- Manage international marketing budgets and multi-market campaigns
- Monitor key KPIs including FTDs, deposits, CAC, CPL, CPA, LTV and ROAS
- Develop affiliate and IB acquisition strategies
- Identify new markets, channels, partnerships and growth opportunities
- Lead CRM, lifecycle marketing, segmentation and customer engagement
- Manage and develop a high-performing international marketing team
- Work closely with Sales, Product, Compliance, Finance, Technology and other commercial teams
- Ensure marketing activity remains aligned with regulatory requirements
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Requirements:
- 5+ years of marketing experience within Forex, CFDs, online trading or related financial services
- 3+ years in a senior marketing leadership role such as CMO, Marketing Director or Head of Marketing
- Strong understanding of the Forex / CFD brokerage model and customer lifecycle
- Proven experience managing international budgets and multi-market campaigns
- Strong expertise across performance marketing, affiliates, IBs, CRM, acquisition, conversion and retention
- Strong analytical and commercial mindset with a clear focus on revenue and ROI
- Experience leading international marketing teams
- Fluent English; additional languages are an advantage
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The Offer:
- Competitive executive-level salary package
- Performance-related bonuses
- For candidates who are willing to relocate to Sofia, full relocation support will be provided
- International exposure across 7 regulatory jurisdictions
- Established marketing infrastructure and teams
- Direct involvement in senior commercial and strategic decisions
Interested candidates are invited to submit an updated CV in English to [email protected] or apply directly to https://www.huntroles.com/jobs/28c7b41e-6f89-4e70-af04-ff7baf89f32d
Note:
This is a hybrid position, with approximately 50% of the working time based in Cyprus and 50% in Bulgaria.
All applications will be handled with strict confidentiality.
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