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Head of Marketing - Sportsbook & Casino

Cyprus
Visa Sponsorship Relocation
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Lead the marketing strategy, acquisition, and retention for an international Sportsbook and Casino business in Nicosia, Cyprus. Manage marketing budgets, build scalable processes, and lead a team across media buying, CRM, and affiliate channels. Requires 6+ years in iGaming marketing with 3+ years of leadership experience and strong knowledge of performance metrics.

Key Highlights
Own end-to-end marketing strategy for Sportsbook and Casino brands across multiple markets
Lead and scale marketing teams, budgets, and acquisition channels in regulated/offshore environments
Drive growth by optimizing CPA, ROAS, LTV, and player value through data-driven initiatives
Key Responsibilities
Own Sportsbook and Casino marketing strategy, budgets, acquisition, retention and growth
Lead marketing team across media buying, CRM, affiliates, content, design and social
Manage paid, affiliate, programmatic, native and social acquisition channels
Improve CPA, ROAS, FTDs, LTV, NGR, retention, conversion and player value
Work with Product, BI, Tech, CRM, Compliance and Finance to improve performance
Build scalable marketing processes, reporting and workflows

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Technical Skills Required
iGaming Marketing Performance Marketing CRM
Benefits & Perks
Relocation support to Cyprus
Visa support where required
Private medical insurance
Company paid return flight home after one year
Flexible working hours

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Nice to Have
Grey market experience
Brand launch or international scaling experience
Sportsbook and Casino experience
Affiliate program and partner management experience
CRM automation, personalization and retention knowledge
Experience working with Compliance, Product, BI and Tech
Additional languages

Job Description

Job Description

Our partner is a growing international business operating within the Sportsbook and Casino sector and is looking for an experienced Head of Marketing to build, lead and scale the marketing function across multiple brands and markets.

In this role, you will own the marketing strategy, lead acquisition and retention activity, manage marketing budgets, build a strong team, and work closely with senior leadership, Product, BI, CRM, Tech, Compliance and Commercial teams to drive growth and player value.

Location: Nicosia, Cyprus, On Site

Responsibilities:

As a Head of Marketing, your broad responsibilities will include but are not limited to:

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Job Overview
Posted Sep 01, 2026
Employment Full-time
Experience Mid-Senior level
Location Cyprus
Category Marketing
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