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Motion Designer & Lottie Creator

PhonePe India
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AI Summary

Own the end-to-end creative pipeline for PhonePe's homepage masthead, designing static vector assets and animating them into high-performance Lottie files. Ensure visual assets are optimized for low file size and smooth playback on entry-level Android smartphones across India. Collaborate with product and engineering teams to drive user engagement through data-informed motion design and visual storytelling.

Key Highlights
Design custom static vector illustrations and icons in Figma/Illustrator aligned with brand guidelines.
Create smooth, expressive Lottie animations using After Effects for high-impact app real estate.
Optimize JSON and Lottie files for minimal size and low memory usage to prevent app lag on entry-level devices.
Key Responsibilities
Design custom, high-quality static vector illustrations, icons, and visual UI assets in Figma/Illustrator.
Turn static designs into smooth, expressive Lottie animations using After Effects.
Own the visual presentation of primary homepage banners to drive category recognition and tap-through rates.
Translate complex financial products into simple, intuitive visual metaphors.
Optimize JSON and Lottie files to ensure minimal file sizes and low memory usage.
Test and optimize animations across a wide spectrum of mobile devices, including entry-level Android smartphones.
Work alongside the core UI/UX team to maintain consistent design tokens, color usage, and visual style.
Collaborate with product analysts to review performance data on masthead assets.
Design and test different visual styles, layout compositions, and animation speeds to improve user engagement.
Technical Skills Required
Lottie Animation After Effects Vector Illustration
Benefits & Perks
Medical Insurance
Critical Illness Insurance
Accidental Insurance
Life Insurance
Employee Assistance Program
Onsite Medical Center
Maternity Benefit
Paternity Benefit Program
Adoption Assistance Program
Day-care Support Program
Relocation benefits
Transfer Support Policy
Travel Policy
Employee PF Contribution
Flexible PF Contribution
Gratuity
NPS
Leave Encashment
Higher Education Assistance
Car Lease
Salary Advance Policy

Job Description


PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Description

About The Role

We are looking for a Motion Designer & Lottie Creator to own the visual design and animation for our highest-impact app real estate: the homepage masthead. You will own the complete end-to-end creative pipeline: designing static vector assets from scratch based on product briefs, and then animating them into high-performance, lightweight Lottie files. Working at the intersection of visual illustration, motion craft, and product performance, you will ensure every asset looks premium, loads instantly, and runs smoothly on entry-level smartphones across India.

Focus Area 1: End-to-End Asset Design & Motion

  • Illustration & Vector Asset Creation: Design custom, high-quality static vector illustrations, icons, and visual UI assets in Figma/Illustrator that align with brand guidelines and category needs.
  • Lottie Animation & Craft: Turn your static designs into smooth, expressive Lottie animations using After Effects, bringing product concepts (like digital gold or credit cards) to life.
  • Homepage Masthead Real Estate: Own the visual presentation of primary homepage banners, ensuring designs drive immediate category recognition and high tap-through rates.
  • Category Visual Storytelling: Translate complex financial products into simple, intuitive visual metaphors that guide user navigation.

Focus Area 2: Product Alignment & Technical Optimization

  • Performance & Asset Compression: Optimize JSON and Lottie files to ensure minimal file sizes and low memory usage, preventing app lag or battery drain.
  • Device Compatibility & Accessibility: Test and optimize animations across a wide spectrum of mobile devices, ensuring seamless playback on entry-level Android smartphones and varied screen sizes.
  • Design Systems Integration: Work alongside the core UI/UX team to maintain consistent design tokens, color usage, and visual style across all custom illustrations.

Focus Area 3: Motion Analytics & Performance Optimization

  • Tap-Through & Conversion Tracking: Collaborate with product analysts to review performance data on masthead assets, understanding how visual design and animation variations impact click-through rates.
  • Iterative Testing: Design and test different visual styles, layout compositions, and animation speeds to continuously improve user engagement across categories.

Qualifications

What We Are Looking For

  • Full-Pipeline Portfolio: Strong portfolio demonstrating both static visual/illustration design skills (Figma/Illustrator) and complex vector motion design (After Effects to Lottie).
  • Technical Performance Mastery: Deep understanding of Lottie runtime limitations, vector optimization, layer structuring, keyframe efficiency, and JSON file size constraints for high-scale apps.
  • Cross-Functional Collaboration: Proven experience working alongside Product Managers, Engineers, and UI/UX Designers to ship live app features.

Mindset To Succeed

  • Designer + Animator Hybrid: You take equal pride in drawing the clean, static vector illustration as you do in bringing it to life with motion.
  • High-Scale User Focus: You understand our diverse user base and ensure your designs look great and play smoothly on simple, entry-level smartphones.
  • High Agency: You take full ownership of the homepage motion experience, proactively spotting dated assets and pitching new visual concepts to product teams.

Additional Information

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

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