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Senior Social Media Manager (Astrology Brand Growth)

starcrossed Los Angeles Metropolitan Area
Remote
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AI Summary

Lead Starcrossed’s multi-platform social media strategy to grow its astrology brand into a dominant digital presence. Own content creation, algorithm optimization, and community engagement across TikTok, Instagram, YouTube, Pinterest, Reddit, and LinkedIn. Requires deep analytical and creative expertise in platform-specific performance, trend forecasting, and viral content development.

Key Highlights
Own end-to-end social media strategy for a fast-growing astrology brand with 500K+ users
Platform-specific mastery required: TikTok hooks, YouTube algorithm, Reddit community engagement, Pinterest universe-building
Analytical obsession with metrics (CTR, retention, shares, trends) and proactive trend identification
Key Responsibilities
Develop and execute platform-specific content strategies for TikTok, Instagram, YouTube, Pinterest, Reddit, and LinkedIn
Create and optimize hooks, thumbnails, titles, and formats to maximize engagement and algorithmic reach
Analyze performance metrics (CTR, retention, shares, trends) to refine strategies and identify growth opportunities
Build and manage a content calendar while adapting to real-time trends and platform algorithm changes
Engage with communities authentically, particularly on Reddit, to foster brand loyalty and organic growth
Collaborate with design teams to create visually compelling, platform-optimized content at scale
Monitor competitor performance and industry trends to stay ahead of viral content opportunities
Technical Skills Required
Social Media Algorithm Optimization Content Strategy & Trend Forecasting Multi-Platform Digital Marketing
Benefits & Perks
Full Benefits
Fully Remote Work
Office Access in Venice, California (Optional)
Nice to Have
Proficiency in Canva or similar design tools
Experience with astrology or wellness niche branding
Prior success in scaling social media for niche communities

Job Description


MUST submit this Google Form to complete your application:


https://docs.google.com/forms/d/e/1FAIpQLSfp363EurHBggUO5IGVtIm1Ro-WWSaYftZ7I3Gt2Eiy2SQt0g/viewform


🌙 WE’RE HIRING: SOCIAL MEDIA MANAGER @ STARCROSSED


$60,000/year + Full Benefits | Full-Time | Fully Remote


If you have been waiting for your DREAM JOB to open at an astrology company, this is it.


Starcrossed is an astrology app that has reached 500,000+ people and is changing the way people experience astrology, compatibility, relationships, and their own birth charts.


Now we’re looking for an absolute SHARK at social media to help make Starcrossed one of the most recognizable astrology brands on the internet.


We do not want someone who just knows how to post. We want someone who knows how to WIN on the internet.


YOU ARE OBSESSED WITH THE ALGORITHM.


You understand that every platform is its own universe.


You know what makes someone STOP scrolling. You know how to write a hook that makes it physically difficult not to keep watching.


You understand why one video gets 8,000 views and another gets 8 MILLION.


You study retention. CTR. Watch time. Saves. Shares. Comments. Search behavior. Thumbnails. Titles. Trends. SEO. Recommendations.


When an algorithm changes, you notice. When a new format starts taking off, you’re already testing it.


When something underperforms, you don't shrug and move on. You want to know WHY. And then you figure out how to beat it next time.


YOU’LL OWN THE STARCROSSED UNIVERSE.


You’ll be responsible for Starcrossed’s content strategy and schedule across:


TikTok • Instagram • YouTube • Pinterest • Reddit • LinkedIn


But we don't want six copies of the same content.


We want someone who understands exactly what wins on EACH platform.


On TikTok and Instagram, HOOKS ARE EVERYTHING. You should know how to take an idea and immediately find the most irresistible way into it.


On YouTube, you need to be EXTREMELY algorithm savvy. You should understand thumbnails, titles, CTR, retention, watch time, Shorts, long-form, recommendations, search, and what actually makes YouTube push a video.


On Reddit, you understand that you cannot market like a marketer. You understand communities, conversations, authenticity, and how Reddit actually works.


On LinkedIn, you know how to turn what we're building behind the scenes into stories people actually want to follow.


And on Pinterest, we want you to BUILD THE STARCROSSED UNIVERSE. Not just random pins. A world. An instantly recognizable visual universe around astrology, love, soulmates, compatibility, signs, birth charts, manifestations, relationships, and everything Starcrossed.


You should be proficient in Canva or another graphic design/illustration software and understand how to create beautiful, highly clickable and saveable content at scale.


And yes... you need to understand the Pinterest algorithm too!


WE ARE LOOKING FOR A VERY SPECIFIC PERSON. You are EXTREMELY online. You are fast. You are obsessive. You are proactive. You are creative AND analytical.


You are ON THE BALL.


You don't need someone reminding you that a trend is happening because you were the person who sent it to the group chat three days ago. You don't wait for someone to hand you every idea: you are constantly bringing US ideas.


And most importantly: This is your DREAM JOB.


You love astrology. You love the internet. You love social media. You love figuring out algorithms.


You've been waiting for someone to give you the opportunity to take everything you know about the internet and pour it into one brand you are genuinely obsessed with making HUGE.


WHAT YOU’LL OWN


You’ll own Starcrossed’s multi-platform social strategy from idea → hook → creation → publishing → optimization → analysis.


That means building and managing our content calendar, developing platform-specific strategies, creating and adapting content, identifying trends, optimizing hooks, testing formats, engaging with communities, analyzing performance, and constantly finding new ways to grow.


Your brain should constantly be asking: How do we make them share this with their best friend? How do we make Starcrossed EVERYWHERE?


THE DETAILS


Role: Social Media Manager

Salary: $60,000/year

Type: Full-Time

Benefits: Full Benefits

Location: Fully Remote


We also have an office in Venice, California, and you're welcome to work with us in person if you're local!


YOU SHOULD APPLY IF:


You read this entire job description and thought: “They literally wrote this job for me.” Because that is exactly who we're looking for.


🌙 Come build the Starcrossed universe with us.


MUST submit this Google Form to complete your application:


https://docs.google.com/forms/d/e/1FAIpQLSfp363EurHBggUO5IGVtIm1Ro-WWSaYftZ7I3Gt2Eiy2SQt0g/viewform


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