VP, Marketing (AI-Driven Growth & Brand Leadership) - Fully Remote

Location: Fully Remote (East Coast-based -> Toronto / NY)

Reports to: CEO

Type: Full-time

Reklaim is building a fundamentally different consumer data company. Our platform gives consumers visibility and control over their personal data while creating a consent-based data ecosystem for brands, agencies and the broader advertising industry.

We are looking for a VP, Marketing to own and build our marketing function as we enter our next stage of growth.

This is a senior, hands-on role. You will own marketing strategy, brand, positioning, B2B marketing, content, communications, social, and PR, while working closely with our existing Growth, Product, Sales, and BD teams.

We are not looking for someone to bring the same playbook they've used for the last decade and add a few new tools.

We want someone who believes AI, agents and automation are fundamentally changing how marketing organizations should operate.

Your job is to build a high-output marketing machine, not a large marketing department.

Marketing Strategy & Leadership

• Own the marketing strategy, priorities and operating cadence.
• Establish clear measurement and accountability.
• Translate company and product strategy into compelling market narratives.
• Take day-to-day marketing leadership off the CEO's plate.

Brand & Positioning

• Own Reklaim's brand and positioning across consumer and B2B audiences.
• Clearly articulate why Reklaim is different and why that matters.
• Ensure consistency across our website, product, campaigns, content and communications.

B2B Marketing

• Build a marketing engine that supports Sales and BD.
• Develop positioning, content and campaigns for brands, agencies, DSPs, SSPs and ecosystem partners.
• Turn Reklaim's differentiated data and privacy proposition into compelling commercial stories.
• Build thought leadership and demand-generation programs where they make sense.

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Content, Social & Communications

• Own Reklaim's content and communications strategy.
• Build a consistent, high-quality content engine.
• Develop our B2B and consumer social presence.
• Identify opportunities for executive thought leadership and earned media.
• Use external specialists where they create more leverage than internal headcount.

Partner & Channel Marketing

• Develop co-marketing opportunities with strategic partners.
• Support new distribution and acquisition channels alongside BD and Growth.

This is a critical part of the role.

We expect you to constantly ask:

"Can AI, an agent, automation or technology solve this before we add another person?"

You should be comfortable using AI to:

• Build agents
• Automate research, reporting and repetitive workflows.
• Increase content and creative velocity.
• Improve personalization and segmentation.
• Accelerate campaign development and optimization.
• Build AI agents that perform repeatable marketing tasks.
• Connect marketing systems and data.
• Create scalable systems rather than manual processes.

The goal isn't to use AI because it's fashionable. The goal is leverage.

We want someone who understands how to combine people + AI + agents + automation + data + technology + external specialists to produce dramatically more output from a lean organization.

You will not inherit a large marketing team.

You will work across:

• Growth & Consumer Marketing — acquisition, SEO/AEO, website/CRO, Braze/CRM, consumer communications, Jackpot and analytics.
• Product Marketing — product positioning, launches, messaging and sales enablement.
• Product, Sales & BD — product and commercial alignment.
• External specialists — creative, social, PR and other specialized capabilities where appropriate.

Your job is to make the entire system work together.

• Clear, differentiated Reklaim positioning.
• A functioning B2B marketing engine supporting Sales and BD.
• Consistent, high-quality content and communications.
• A materially stronger social and thought-leadership presence.
• A measurable marketing operating cadence.
• A modern marketing stack.
• More marketing output without simply adding headcount.
• Clear contribution to consumer growth and B2B pipeline.

You likely have 8+ years of marketing experience in technology, SaaS, data, advertising, privacy, consumer technology or a similar fast-moving category.

More important than your background is how you think.

You are:

• AI-native, not AI-curious.
• A builder, not an empire-builder.
• Strategic but comfortable doing the work.
• A strong writer and communicator.
• Commercial and data-driven.
• Experienced in both brand and B2B marketing.
• Comfortable with ambiguity, limited resources and rapid change.
• Comfortable challenging conventional marketing thinking.
• Experienced managing agencies, freelancers and external specialists.
  

This is an opportunity to build the marketing organization of what comes next — using technology, AI, agents and people to create a marketing function that is significantly more productive than its size would suggest.