Lead global marketing strategy and brand identity for a utility and energy services company in a fully remote executive role. Drive customer acquisition and scale digital marketing initiatives by bridging data-driven growth with high-level brand storytelling. Requires 8+ years of progressive marketing experience, including 3+ years in senior leadership, and proficiency in managing remote teams.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Chief Marketing Officer (CMO)
Job Summary
Affiliated Utilities Ltd is seeking a visionary and results-driven Chief Marketing Officer (CMO) to lead our global marketing strategy. In this 100% remote role, you will be responsible for shaping our brand identity, driving customer acquisition, and scaling our digital marketing initiatives within the utility and energy services sector. As a key member of the executive team, you will bridge data-driven growth marketing with high-level brand storytelling to accelerate our market expansion.
Key Responsibilities
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Strategic Leadership: Develop and execute a comprehensive marketing roadmap aligned with the company’s long-term business and revenue goals.
Brand & Positioning: Define and elevate Affiliated Utilities’ brand positioning, ensuring consistent messaging across all digital touchpoints and B2B/B2C channels.
Growth & Performance Marketing: Oversee digital marketing campaigns, including SEO/SEM, content marketing, email marketing, and paid media to drive high-quality lead generation.
Data-Driven Insights: Establish key performance indicators (KPIs) and utilize advanced analytics tools to measure campaign ROI, user acquisition costs, and market trends.
Product Marketing: Collaborate closely with product and sales teams to launch new services, create compelling sales enablement materials, and optimize the customer journey.
Team & Agency Management: Build, mentor, and lead a high-performing, fully remote marketing team while managing external agency partnerships and marketing budgets.
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Requirements & Qualifications
Experience: 8+ years of progressive marketing experience, with at least 3+ years in a senior leadership role (CMO, VP, or Head of Marketing).
Industry Background: Experience in the utilities, energy, SaaS, or B2B professional services sectors is highly preferred.
Remote Work Proficiency: Proven track record of successfully managing and inspiring cross-functional teams in a fully remote or distributed environment.
Technical Skills: Deep familiarity with modern marketing stacks, including CRM (HubSpot/Salesforce), Google Analytics, marketing automation, and performance tracking tools.
Soft Skills: Exceptional communication, strategic thinking, and the ability to thrive in a fast-paced, autonomous work environment.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
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