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Performance & Paid Media Marketing Manager (Remote, USA)
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Vice President, Marketing
United States
Full Remote
AI Summary
Arcadia seeks a visionary VP of Marketing to lead its global marketing function, driving brand authority and demand generation for enterprise solutions. This strategic role requires a leader of leaders to oversee marketing operations, integrate AI, and collaborate with C-level executives. Ideal candidates possess 10+ years of B2B enterprise SaaS marketing experience, with a focus on scaling, AI integration, and cross-functional leadership.
Key Highlights
Oversee and hold ultimate accountability for Arcadia’s global marketing function.
Drive brand authority, demand generation, and product positioning for enterprise solutions.
Integrate AI to transform marketing workflows and scale market presence.
Key Responsibilities
Own the brand and category narrative, building the company into the category-defining name in its market.
Build a scalable, accountable demand engine, standing up a predictable marketing-sourced pipeline.
Lead product marketing and positioning, sharpening messaging, packaging, and competitive differentiation.
Tie marketing to the financial story, owning marketing's contribution to CAC, payback, sales efficiency, and net revenue retention.
Scale and develop the marketing organization, recruiting, structuring, and leading a high-performing team.
Elevate the company's external profile, leading PR and thought leadership.
Operate as a go-to-market leader, aligning tightly with Sales, Partnerships, and Product.
Define, oversee, and execute Arcadia's holistic marketing strategy.
Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations.
Set and drive the bar for operational excellence across the marketing organization.
Act as a key influencer and bridge-builder across the company, establishing clear performance expectations between marketing, sales, product, and operations.
Model and champion a healthy culture of feedback within the marketing function and across the broader organization.
Translate complex company strategies and the 'why' behind business decisions into clear, inspiring messages for your team.
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Technical Skills Required
Benefits & Perks
Remote first culture
Flexible PTO
11 annual holidays
10 days sick leave
Up to 2 weeks bereavement leave
2 volunteer days off
2 professional development days off
Parental Leave Benefits for ALL parents
75-95% employer cost coverage for medical, dental, and vision benefits
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Nice to Have
Direct experience in climate tech, sustainability, energy management, or the utilities sector.
Prior experience working in a fast-paced, VC/PE-backed corporate environment during a major scaling phase.
Familiarity with complex data-driven compliance and sustainability reporting frameworks.
Job Description
Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability — across every location, at enterprise scale.Trusted by Fortune 2000 companies, Arcadia combines unified data, AI-powered analytics, and expert advisory to help enterprise teams save money, mitigate risk, and .
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