Content Marketing Lead, AI-Native

Jobgether • Ireland

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead content strategy and execution for a global HR tech business, focusing on AI-powered systems and data-driven insights. Define editorial vision, thought leadership, and category narrative to influence customers and the market. Requires 8+ years of B2B tech content leadership and demonstrated AI-first experience.

Key Highlights

Shape the narrative of a global employment and HR technology business.

Build AI-powered systems to increase content reach and effectiveness.

Transform proprietary data and complex research into authoritative content.

Key Responsibilities

Define and own the long-term editorial and category strategy across Marketing, executive leadership, Product, People, Legal, and customer-facing functions.

Establish clear narrative positions, evidence standards, and language to ensure consistency across business areas and communications.

Develop and manage a multi-year editorial roadmap centered on a focused portfolio of flagship research and thought-leadership initiatives aligned with company strategy.

Serve as the final quality bar for editorial voice, accuracy, sourcing, evidence, and overall content quality across both human- and AI-generated work.

Design and govern reusable AI-powered systems for research, brand voice, fact-checking, source verification, content repurposing, evaluation, quality assurance, and reporting.

Define appropriate governance frameworks that determine where AI can lead, where human oversight is required, and where specialist or executive approval is necessary.

Establish content mechanisms and standards that can be adopted across Marketing and other relevant teams, extending the impact of the function beyond the core content workflow.

Measure the effectiveness and leverage of content systems through metrics such as output, cycle time, cost, adoption, quality, and business impact, continuously improving them over time.

Lead the operating model for executive publishing, advising senior leaders on the arguments, perspectives, and narratives they should bring to market.

Build an original research program using proprietary employment, salary, hiring, and workforce data to produce authoritative insights that influence external conversations.

Coordinate newsletters, podcasts, events, PR, analyst relations, product marketing, customer and partner storytelling, and social content around cohesive narratives.

Connect editorial and narrative decisions to measurable business outcomes, including growth, customer trust, target-account engagement, earned influence, and pipeline.

Develop reporting and insights that help leadership make informed decisions about content portfolios, investments, and strategic priorities.

Identify emerging market trends and shifts early, translating them into recommendations for business and content strategy.

Mobilize senior stakeholders, freelancers, agencies, specialists, and subject-matter experts without relying on formal reporting authority.

Establish decision rights, operating rhythms, processes, and shared standards that allow multiple teams to execute consistently.

Shape the long-term organizational roadmap for the content capability, determining what should remain expert-led, become systematized, or require future hiring.

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

Technical Skills Required

Content Strategy Editorial Strategy AI

Benefits & Perks

Fully remote work

Flexible working arrangements

40 days of paid time off per year

Mental health support

Monthly wellbeing allowance

At least three months of paid parental leave

Work-from-home stipend

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

Nice to Have

Experience in HR technology, global employment, fintech, compliance-heavy technology, or the future-of-work space is a plus.

Experience optimizing content for AI search visibility, including how AI assistants retrieve, summarize, and cite sources, is advantageous.

Multimedia experience across video, podcasts, design, or other formats is beneficial.

Experience building an in-house newsroom or original research program is a plus.

Experience working or living across multiple markets or speaking more than one language is advantageous.

Job Description

This is a high-impact, high-autonomy content leadership role shaping the narrative of a global employment and HR technology business.You’ll define the editorial strategy, thought-leadership agenda, and category story that influence customers, executives, and the wider market.Rather than managing a traditional content team, you’ll build AI-powered systems that dramatically increase the reach and effectiveness of your work.You’ll transform proprietary data and complex research into authoritative content that earns attention, shapes industry conversations, and supports business growth.

Want the full job description? Read the complete details on LinkedIn, the original posting.

Continue on LinkedIn

This is a short excerpt. All rights to the full description belong to its original publisher.