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Senior Product Marketing Manager (PMM) - HR/Payroll/HR Tech Platform

Workstream • United States
Visa Sponsorship Relocation
This Job is No Longer Active This position is no longer accepting applications

Lead product marketing strategy, launches, and sales enablement for Workstream’s expanding HR, payroll, and AI-driven platform targeting the hourly workforce. Own positioning, messaging, and customer proof while scaling a team in a fast-paced, mission-driven startup environment. Requires 3-10 years of B2B SaaS PMM experience, founder mindset, and commercial acumen with AI-native workflows.

Key Highlights
High-leverage PMM role with direct revenue leadership reporting, owning positioning, launches, and sales enablement for HR/payroll/AI products
4-day in-office requirement in San Francisco with relocation and visa sponsorship support for eligible candidates
AI-driven workflows expected; leverage AI agents for research, drafting, and analysis to accelerate GTM initiatives
Key Responsibilities
Define and own Workstream’s positioning, messaging, and narrative (e.g., restaurant-first vs. broader frontline workforce) across all customer-facing touchpoints
Lead end-to-end GTM launches for new products (e.g., AI assistant for frontline teams, payroll suite), including messaging, pricing, packaging, and post-launch iteration
Build sales enablement assets (battlecards, competitive teardowns, ROI narratives) and refine messaging based on real-time sales call feedback
Develop customer proof (case studies, video stories, webinars) in collaboration with design and content teams for top QSR brands
Leverage AI tools for research, drafting, and analysis to accelerate product marketing workflows
Technical Skills Required
Product Marketing Management B2B SaaS Go-To-Market Strategy Sales Enablement
Benefits & Perks
Competitive salary range ($140,000–$190,000 annually)
Equity participation in Workstream’s stock option program
Comprehensive health coverage (95% premium for employees, 85% for dependents)
401K plan with in-office amenities (stocked kitchen)
Mission-driven company culture focused on empowering deskless workers
Nice to Have
Experience with SMB buyers or hourly/frontline workforce segments
Background in HR tech or payroll solutions
Founder or startup experience (ex-founders preferred)

Job Description

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.
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