Senior Product Manager, Segmentation & Product Adaptation (POS Lending / BNPL)

Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines.

7M+ app downloads. 2M+ monthly active users. 7,000+ partner stores. US$310M+ raised from top-tier investors.

Here, you get real ownership from day one, high standards, and direct communication. You'll work alongside a team that combines deep local knowledge and experience scaling regulated financial companies from scratch.

If you want to solve complex problems at scale and directly impact how millions of people access and manage money, come build with us.

Southeast Asia's fintech moment starts here.

About The Role

You'll build a dedicated segmentation and product-adaptation stream inside POS Lending / BNPL — turning market opportunities into the product mechanics that win specific customer, partner, and category segments.

What you'll do

• Work on POS, one of Salmon's core products, launched in 2022: a complex offline B2B2C model where success depends not only on the lending proposition, but on partner processes, agent behaviour, onboarding, and field execution — spanning the core product, the agent mobile app, customer and web journeys, and partner-specific pricing and promotions.
• Take a strong core product into its next stage of growth: winning in specific segments. How do we grow lending for newly released smartphones while staying profitable? What has to change to lead financing in a category like motorcycle helmets or audio equipment? The answer may sit in different rates, promotions, sales processes, journeys, partner setups, or seasonal mechanics.
• Own the repeat-customer segment in parallel — understanding the existing base, finding meaningful segments, and adapting mechanics and journeys to drive repeat usage — working in small cross-functional pods with Product Marketing, Analytics, and commercial segment owners, reporting to the Head of POS and BNPL Product.
  
  

What you'll own

• Build the segmentation and product-adaptation stream: identify opportunities across partners, product categories, and customer segments, and define how pricing, promotions, sales processes, and journeys should adapt for each.
• Own product development for the repeat-customer segment — segment the existing base and turn retention opportunities into shipped product mechanics.
• Lead cross-functional initiatives across the core product, web, customer app, and agent app, coordinating delivery through several teams and shared development resources.
• Turn opportunities into validated bets: build hypotheses with Product Marketing and Analytics, run tests and pilots, assess results, and scale the mechanics that work.
• Build the analytical assessments and business cases that back your product decisions.
• Keep multiple parallel workstreams and cross-team dependencies moving — and re-prioritise when a more urgent product or business initiative needs support.
  
  

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What makes you a strong fit

• Strong product management experience with end-to-end ownership — taking an ambiguous opportunity from research and problem framing through solution design, delivery, and iteration.
• A combined product, business, and hands-on execution style: you see the broader picture, form hypotheses, and stay close to delivery.
• Proven cross-functional delivery across several teams, systems, or customer touchpoints — aligning Product, Analytics, Engineering, Marketing, Sales, and commercial stakeholders, including with shared resources.
• Strong commercial thinking: you understand how product mechanics affect growth and profitability.
• Comfort working with data — basic SQL or AI-assisted analytical tools to explore data and validate assumptions independently, and build practical business cases.
• Ability to work independently in an evolving environment where ownership areas and short-term priorities may shift, with strong structured communication, stakeholder management, and English.
  
  

Location

There are no strict long-term location requirements for this role. For the first 2–3 months, you should be ready to be in Manila for onboarding, product immersion, and close collaboration with the team — a longer stay is preferred.

What we offer

Build What's Next In Southeast Asian Fintech.

Ownership and flexibility

• Stock option plan — four-year vesting with a 25% cliff after the first year
• Hybrid-first, with fully remote work available for eligible roles and core collaboration hours from 12:00 to 19:00 Manila time (UTC+8)
• Company-provided tools and equipment
• Office in Bonifacio Global City, Manila — a modern, walkable district at the centre of the Philippines' growing tech scene
  
  

Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.

Health and time off

• Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits
• Access to an internal mental health support specialist
• 22 vacation days, Philippine public holidays, and 15 sick days
• 105 days of paid maternity and paternity leave for employees relocating to Manila
  
  

Relocation and family support

• Relocation support for you, your family — including flights, two weeks of accommodation, visas, paperwork, and logistics
• Reimbursement of eligible pet relocation expenses
• USD 2,500 per year for flights home
• Baby and family stipends for employees relocating to Manila: USD 1,000 per month for each child under two and USD 500 per month for each child aged two to 18
  
  

Growth and team experience

• Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications
• Company-sponsored trips to Manila to meet and work with your team in person
• Regular team offsites, sports activities, and team events
• High-performing teams can earn a dedicated beach house week in Southeast Asia
  
  

Considering a move to Manila? See what life with Salmon looks like