C

Remote PPC/SEM Specialist (Google Ads & Bing Ads)

Coalition Technologies • United States
Full Remote
This Job is No Longer Active This position is no longer accepting applications

Coalition Technologies seeks a detail-oriented PPC/SEM Specialist to manage paid search campaigns across Google Ads, Bing Ads, and Facebook Ads. You’ll optimize performance, analyze data, and drive ROI for client accounts while collaborating with cross-functional teams. Requires 6+ months of PPC/SEM experience and proficiency in Google Ads Editor and Excel.

Key Highlights
Manage and optimize Google Ads, Bing Ads, and Facebook Ads campaigns for diverse client industries
Conduct keyword research, A/B testing, and performance analysis to maximize ROI
Collaborate with Google Ads Manager, SEO team, and stakeholders to align PPC strategies with business goals
Key Responsibilities
Conduct keyword research and write high-performing ad copy for Google Ads and Bing Ads campaigns
Structure, optimize, and manage campaigns in Google Ads Editor, ensuring alignment with client goals and budgets
Analyze campaign performance using reporting tools, identify trends, and recommend data-driven optimizations
Collaborate with the Google Ads Manager and SEO team to refine PPC strategies and improve cross-channel alignment
Monitor and optimize Facebook Ads campaigns to drive targeted traffic and conversions
Technical Skills Required
Google Ads Bing Ads Microsoft Excel (advanced data analysis)
Benefits & Perks
100% remote work with flexible hours (Pacific Time, 40 hrs/week)
Competitive profit-sharing bonus (up to 50% of company profits monthly)
Medical, dental, vision, and life insurance for US-based employees
Nice to Have
Google Ads Certification
Bing Ads experience
Facebook Ads management experience
High proficiency in A/B testing for ads and landing pages
Experience with campaign reporting and ROI optimization tools

Job Description

Coalition Technologies is seeking a detail-oriented and analytical Remote PPC / SEM Specialist to support paid search, Google Ads, Bing Ads, Facebook Ads, keyword research, campaign setup, campaign optimization, reporting, and performance analysis for client accounts. This role is ideal for someone with experience managing PPC campaigns, working with large data sets, and using performance metrics to improve ROI.

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