Go-To-Market Manager - Insurance Solutions

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead end-to-end go-to-market initiatives for innovative insurance solutions, driving product launches and commercialization across multiple distribution channels. Develop and execute comprehensive strategies covering positioning, pricing, channel strategy, sales enablement, and performance measurement. Requires 7+ years of experience in health or ancillary insurance product marketing and strong cross-functional leadership skills.

Key Highlights

Strategic marketing and commercialization leadership for insurance products

Cross-functional collaboration across product, sales, marketing, compliance, and partner teams

Comprehensive go-to-market strategy development and execution

Data-driven performance measurement and continuous improvement

Key Responsibilities

Develop and execute comprehensive go-to-market strategies covering product positioning, pricing, channel strategy, sales enablement, launch planning, and performance measurement

Lead cross-functional collaboration across product, sales, marketing, service, compliance, and partner management teams to ensure successful product commercialization

Define launch objectives, timelines, success metrics, and post-launch feedback processes while proactively managing risks and dependencies

Partner with product and marketing teams to create compelling value propositions and differentiated messaging for employers, brokers, members, and distribution partners

Coordinate sales training, partner education, launch materials, marketing campaigns, digital assets, and other enablement resources to ensure market readiness

Monitor product adoption, evaluate launch performance using data-driven insights, and recommend continuous improvements to optimize business results

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Technical Skills Required

Product marketing Commercialization Go-to-market execution Program and project management Stakeholder management Analytical mindset

Benefits & Perks

Competitive base salary ranging from $82,000 to $115,000

Annual performance-based incentive plan

Comprehensive medical, dental, and vision benefits

401(k) plan with up to 6% company match, fully vested from day one

3.5 weeks of paid time off plus 11 paid holidays

Fully remote work opportunity with company-provided equipment

Tuition reimbursement and career development opportunities

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Nice to Have

MBA or advanced degree

Job Description

This is an exciting opportunity for a strategic marketing and commercialization professional to lead end-to-end go-to-market initiatives for innovative insurance solutions. In this role, you will drive successful product launches by aligning cross-functional teams, developing market strategies, and ensuring seamless execution across multiple distribution channels. Working closely with product, sales, marketing, compliance, and partner organizations, you will transform strategic plans into measurable business outcomes. You'll play a key role in shaping product positioning, launch readiness, and post-launch optimization while influencing stakeholders across the organization. If you thrive in collaborative environments and enjoy leading complex initiatives that deliver meaningful market impact, this role offers an excellent opportunity to grow your career.

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