Director of Mobile Games User Acquisition

Jobgether • India

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead paid growth initiatives and acquisition strategies for mobile gaming portfolio. Own UA budget, P&L, and performance marketing roadmap across global markets. Requires 5+ years of mobile UA experience with leadership and Meta/Google platform expertise.

Key Highlights

Lead paid growth initiatives and acquisition strategies for mobile gaming portfolio

Own UA budget, P&L, and performance marketing roadmap across global markets

Requires 5+ years of mobile UA experience with leadership and Meta/Google platform expertise

Key Responsibilities

Lead paid growth initiatives and manage acquisition investments

Define and execute channel strategies across Meta Ads, Google UAC, and additional acquisition platforms

Manage UA budget and P&L responsibilities, scaling acquisition volume while maintaining strong ROAS performance

Lead, mentor, and develop a team of UA specialists

Partner with creative teams to develop, test, and optimize performance-driven advertising assets

Build reporting frameworks connecting acquisition spend with player value, LTV, retention, and profitability metrics

Collaborate with product and data teams to improve measurement infrastructure, attribution strategies, and MMP setups

Monitor market trends, emerging tools, and new acquisition opportunities to maintain competitive growth strategy

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Technical Skills Required

Meta Ads Google Universal App Campaigns LTV modeling MMP (Mobile Measurement Partner) setup

Benefits & Perks

Fully remote work environment

Ownership of significant acquisition budgets

Collaborative environment with creative, product, and data teams

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Nice to Have

Experience with DSPs, programmatic advertising, or AI-powered creative production workflows

Exposure to multiple app categories beyond gaming

Experience working with gaming markets such as South Korea, Taiwan, Saudi Arabia, MENA, or similar regions

Job Description

This role offers the opportunity to lead the growth strategy for a successful mobile gaming portfolio while owning the systems that drive profitable user acquisition at scale.You will define channel strategies, optimize investment decisions, and build sustainable acquisition engines across key global markets.The position combines strategic leadership with hands-on execution, giving you ownership over performance marketing, team development, and growth initiatives.You will collaborate closely with creative, product, and data teams to improve acquisition efficiency and maximize long-term player value.

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