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Marketing Specialist / Campaign Manager
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Senior User Acquisition & Growth Manager (Mobile Apps)
Türkiye
Relocation
AI Summary
Lead end-to-end user acquisition and growth strategies for AI-powered mobile apps, scaling high-budget campaigns across Google Ads, Meta, TikTok, and Apple Search Ads. Own budget allocation, deep-funnel analytics, and cross-team collaboration to maximize ROAS and drive global user growth. Requires 3-5+ years of experience in mobile UA scaling with deep funnel data expertise and strong ownership mindset.
Key Highlights
Own and scale a growing marketing budget across Google Ads, Meta, TikTok, and Apple Search Ads
Leverage deep funnel data (retention, ARPU, LTV, pROAS) to optimize campaign performance and budget allocation
Collaborate with product, creative, and data teams to develop high-performing ad concepts and improve acquisition funnels
Key Responsibilities
Plan, launch, and optimize high-budget UA campaigns across Google Ads, Apple Search Ads, Meta, and TikTok to maximize ROAS
Track and manage a continuously growing marketing budget, ensuring marginal ROAS is protected across all channels
Analyze deep funnel data (retention, conversion, ARPU, pLTV/pROAS) by campaign, creative, and cohort to inform scaling decisions
Identify and aggressively scale high-performing campaign, creative, and audience combinations
Collaborate with product, creative, and data teams to develop high-performing ad concepts and improve the acquisition funnel
Maintain direct relationships with account managers at Google, Meta, and Apple to resolve issues and unlock new opportunities
Use MMPs (AppsFlyer/Adjust) and Amplitude to derive actionable insights for profitable scaling decisions
Leverage AI-powered tools to streamline workflows and enhance decision-making
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Technical Skills Required
Benefits & Perks
Competitive compensation
Private health insurance
Meal and commute support
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Nice to Have
Experience with AppLovin
Familiarity with TikTok Ads optimization
Advanced knowledge of SKAN 4 principles
Job Description
About AppNation
We build AI-powered mobile apps that reach millions of users worldwide.
Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.
We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.
About the Role
We're looking for someone to own User Acquisition & Growth and help us scale world-class mobile products.
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