Executive Creative Marketing Director

CONFIDENTIAL EXECUTIVE SEARCH Company identity and compensation details will be disclosed to shortlisted candidates only. All applications and conversations are held in strict confidence.

Creative Marketing Director

The Opportunity

Our client, a fast-scaling DTC health and telehealth company, is conducting a confidential search for a Creative Marketing Director to lead and personally shape the creative engine behind its paid performance marketing. This is an executive-level, high-impact mandate for a proven creative leader who combines strategic vision with elite hands-on craft — someone who can set direction at the leadership table in the morning and be inside Figma or a video editor by the afternoon.

This is not a delegate-and-review position. The successful candidate will own the creative process end-to-end — strategy, production, and optimization — across Meta, Google, TikTok, YouTube, Reddit, and emerging channels, while personally producing best-in-class work and building the function that will scale beneath them.

You will report directly to the co-founders and hold full ownership of the customer's creative journey — from the hook that stops the scroll to the landing page that closes the sale.

Mandate & Scope

Creative Production & Craft (60%)

• Personally direct and produce a high-volume slate of ad variants — 15–30 per week — spanning static, short-form video, and copy, setting the creative bar for the organization.
• Lead direct-response copywriting and creative direction: hooks, headlines, body copy, and calls to action engineered to convert, not merely to impress.
• Bring an exceptional, refined design sensibility — native command of Figma or equivalent, and fluency in agile short-form video editing — producing work that is both commercially effective and visually distinguished.
• Operate as an AI-native creative leader, embedding tools such as ChatGPT, Claude, Midjourney, RunwayML, and ElevenLabs into ideation, production, and scaling workflows as a core operating capability.

Strategy & Performance Optimization (25%)

• Set and own creative strategy across Meta, Google, TikTok, YouTube, and Reddit, calibrating format and approach to what each platform currently rewards.
• Govern performance through daily data review — CTR, CPA, ROAS, CVR, hook rate — with clear authority to kill, scale, or iterate.
• Architect a structured testing framework across hooks, formats, audiences, and offers, replacing gut instinct with a repeatable system.

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• Maintain a leading-edge view of the DTC health and telehealth landscape, anticipating hook fatigue and shifting compliance dynamics ahead of competitors.

Conversion & Full-Funnel Leadership (10%)

• Audit the complete path from ad to checkout, ensuring creative promise and post-click experience form a single, coherent system.
• Bring CRO-informed recommendations on landing page layout, copy, and CTA design, backed by data.
• Shape offer presentation — pricing, urgency, and objection handling — as a core creative and commercial lever.

Organizational Leadership & Growth (5%)

• Partner directly with the co-founders to align creative output with growth targets and unit economics.
• Lay the foundation for the creative function's future: playbooks, systems, and — as the business scales — a team of freelancers and junior creatives reporting into this role.

Candidate Profile

Required

• Based in the United States.
• A track record as a builder, not just a director — recent roles must reflect genuine hands-on production, not oversight alone. This leader still opens Figma, writes the copy, and ships the ad personally.
• A genuine, well-developed artistic and editorial eye, grounded in formal or deeply practiced design and copywriting craft — typography, visual hierarchy, and color theory held to the same standard as CPA and ROAS.
• A portfolio demonstrating direct-response results — measurable conversion outcomes, not brand impressions or engagement alone.

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• Deep, current, hands-on fluency with Meta Ads Manager, Google Ads, TikTok Ads, YouTube advertising, and Reddit Ads, with a precise understanding of how creative performance manifests in each platform's data.
• Established, daily use of AI tools as a production capability, not an experiment.
• A systems mindset — instinctively evaluating the full journey from first impression to checkout.

Highly Valued

• Experience in DTC health, telehealth, or another regulated industry, with the judgment to make compliant creative compelling.
• Familiarity with GLP-1 or weight-management advertising and its specific conversion psychology and objection landscape.
• Direct landing page design or build experience (Unbounce, Webflow, Shopify).
• Experience managing creative budgets and UGC creator relationships.

Positioning

This mandate is best suited to a leader who thrives at the intersection of vision and execution. It is not:

• A brand-first, hands-off creative director role.
• A management-only position — the immediate priority is elite individual production, with team-building to follow as the function scales.
• A fit for candidates who require extended internal review cycles; this organization moves at pace and expects creative leadership to match it.

Engagement Details

• Reports directly to the co-founders.
• Fully remote, United States.
• Competitive, executive-level compensation commensurate with experience — details shared upon advancement in process.
• A high-autonomy, high-accountability mandate at the center of the company's growth strategy.