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Marketing Specialist / Campaign Manager
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Marketing Manager - Growth Lead for AI-Powered Mobile App Arch
Türkiye
Relocation
AI Summary
Lead growth strategy for Arch, an AI-powered mobile app, end-to-end. Drive multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, and TikTok. Own budget, optimize funnel, and bridge marketing insights with product development.
Key Highlights
End-to-end ownership of Arch's growth strategy with full budget autonomy
Multi-channel performance marketing across Google Ads, Apple Search Ads, Meta, and TikTok
Bridge marketing insights with product development to improve onboarding and retention
Key Responsibilities
Drive Multi-Channel Scale: Plan, launch, and optimize high-budget user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok to maximize ROAS and scale aggressively
Fuel Creative Innovation: Collaborate directly with teams to develop high-performing ad concepts; propose hypotheses, write briefs, and analyze creative data to iterate fast
Leverage Key Partnerships: Maintain direct relationships with account managers at Google, Meta, and Apple to resolve complex issues and unlock new opportunities
Master the Funnel: Manage and optimize acquisition flows, ensuring a seamless user journey from first impression to subscription
Deep Dive Analysis: Use MMPs (AppsFlyer/Adjust) and internal dashboards to analyze SKAN metrics, LTV, and Cohorts; turn raw data into profitable growth decisions
Bridge Marketing & Product: Act as the voice of the market, sharing feedback with Product teams to improve onboarding, monetization, and user retention based on campaign insights
Experiment Fearlessly: Constantly test new channels, bidding strategies, and audience segments to find the next scalable growth lever
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Technical Skills Required
Benefits & Perks
Work-from-home Wednesdays
Premium private health insurance
Meal and commute compensation
Comprehensive relocation support
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Nice to Have
AppLovin experience
Web-to-App acquisition strategies
Job Description
AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.
Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 80 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.
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