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Head of Creative - Performance Marketing

United Kingdom
Full Remote
This Job is No Longer Active This position is no longer accepting applications

Lead creative strategy for high-growth AI doctor startup, driving $1M+/month Meta ad spend. Own creative quality, ideation, and localization for Europe expansion.

Key Highlights
Set creative direction for $1M+/month Meta ad spend
Close emotional resonance and visual quality gap for UK market
Build creative localization playbook for Germany and Netherlands
Key Responsibilities
Set creative direction for Meta ads based on performance data
Raise creative quality to 10/10 in UK market
Build creative localization playbook for Germany and Netherlands
Own ideation pipeline, generating distinct concepts per sprint
Develop AI-driven creative system from brief to production to performance
Lead Bolt brand visual refresh and ensure consistent customer touchpoints
Test and scale creative experiments across hooks, formats, angles, and messaging
Partner with performance team to connect creative output to CAC and ROAS
Oversee TV creative development for DRTV and performance channels
Lead and develop in-house creative team of five, fostering creative excellence
Technical Skills Required
Performance creative strategy Meta ad platform Cross-channel paid social
Benefits & Perks
Competitive salary + equity
Fully remote, async work
Healthcare, PTO, personal development budget
Nice to Have
Brand identity project experience
EU multi-market creative experience
Regulated category experience
Broadcast and long-form video experience
Cross-channel paid social experience
Landing page collaboration experience
Founder-adjacent mindset

Job Description

We’re at $350M ARR, growing from $10M/yr 12 months ago. We’re the world’s fastest growing AI doctor.We’re faithfully serving >150k/mo patients. We’re profitable.Our strategy exists at the intersection of two strong theses:
  • The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history.
  • The $2T European healthcare market is overlooked by the most talented builders.

Our master plan:
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