Interim Director of Performance Marketing

Company

Our client is a rapidly growing, digital-first healthcare technology company transforming how consumers discover, purchase, and engage with healthcare products and services online. With millions of customers, a sophisticated direct-to-consumer business, and over $15M in annual paid media spend, they're seeking an experienced marketing leader to provide strategic leadership during a critical transition period.

Location

• 100% Remote (U.S.)
• EST hours required (Eastern Time candidates preferred)
  
  

The Role

Interim Director of Performance Marketing (Contract)

We're seeking an experienced Interim Director of Performance Marketing to provide leadership during a maternity leave while helping scale one of the largest D2C acquisition programs in healthcare.

This is a highly visible role responsible for overseeing paid media strategy, channel performance, attribution, and incrementality across a $15M+ marketing budget. You'll partner closely with executive leadership, finance, analytics, and agency partners to ensure marketing investments are driving measurable business results.

While this is a strategic leadership position, we're looking for someone who has been hands-on in paid media and can confidently evaluate campaign performance, challenge assumptions, and guide optimization efforts.

Responsibilities

• Lead strategy across Paid Search, Meta, CTV, Affiliate, and emerging acquisition channels.
• Oversee pacing, budget allocation, channel performance, and weekly business reporting.
• Drive attribution and incrementality measurement, including iROAS, geo testing, MMM, and experimentation.

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

• Partner with internal analytics teams and agency partners to translate data into actionable business recommendations.
• Present marketing performance and strategic insights to executive leadership, including Finance, COO, and CFO.
• Monitor multiple revenue streams and identify opportunities to improve acquisition efficiency and business performance.
• Collaborate cross-functionally with Data, SEO, and Marketing leadership while operating independently in a fast-paced environment.
  
  

Must-Have Skills

• 5+ years of paid media experience with recent leadership experience.
• Strong expertise in Google Ads/Paid Search and Meta.
• Direct-to-consumer (D2C) marketing experience.
• Experience managing large paid media budgets ($10M+ preferred).
• Deep understanding of attribution, incrementality, iROAS, geo testing, and marketing measurement.
• Experience partnering with agencies and interpreting MMM/attribution models.
• Executive-level communication skills with experience presenting performance insights to senior leadership.
• Proven ability to operate independently and lead in highly cross-functional organizations.
  
  

Plusses

• Healthcare or regulated industry experience.
• Experience with Connected TV (CTV), Affiliate Marketing, YouTube, or emerging paid channels.
• Familiarity with Answer Engine Optimization (AEO).
• Experience working alongside data science or marketing analytics teams.
• Experience leading performance marketing during periods of rapid growth or organizational change.
  
  

Compensation

• Contract: Competitive hourly rate up to 100-125/hour, dependent on experience
• 40 hours/week preferred
• Initial engagement through October 2026, with strong likelihood of extension through February 2027
• Target start date: August 10, 2026.
  
  

For additional information or to apply, please contact Bethany Moulthrop at [email protected]