Head of Marketing

What We're Looking For

We are seeking an experienced Head of Marketing with 6-8 years of experience in SaaS to own and drive Zaapi's entire marketing engine. This is a hands-on leadership role - you will be in the weeds optimizing campaigns, reviewing content performance, and steering strategy, not just delegating.

The role spans four pillars: team management, team building and growth strategy (30%) hands-on performance marketing and funnel optimisation (~30%), product and content marketing (~30%), and other growth initiatives (e.g. testing new growth channels) (10%). You will manage a small team today with the mandate to build it out and lead it as we scale.

This position reports directly to the COO with a direct line to the CEO. We are looking for someone who combines analytical rigor with creative instincts - someone equally comfortable in Google Ads Manager and in a brainstorm about brand messaging.

If you are passionate about building growth engines from the ground up, love digging into data to find what works, and want to shape the marketing strategy of a fast-scaling SaaS company, this role is for you!

Responsibilities

• Team Management, Team Building & Growth Strategy (30%): You will need to manage our existing team (1x Content Marketer, 1x Video Producer), further build our marketing function and set the growth strategy alongside the C-suite.
• Performance Marketing (30%): Own paid acquisition across Google, Meta and other channels. Manage budgets, optimize campaigns hands-on, run A/B tests, and drive down CAC while scaling spend. You are expected to be in the ad accounts daily, not reviewing dashboards from a distance.
• Content Strategy & Optimization (30%): Oversee all content production - blog, social, video, landing pages. Review content performance data, refresh underperforming assets, and ensure content drives pipeline. You don't need to write every piece, but you steer what gets made and how it performs.
• Other Growth Initiatives (10%): Build and manage partnerships with complementary platforms, agencies, and influencers. Plan and execute events (webinars, meetups, conferences). Grow Zaapi's community presence across target markets.

Location

Bangkok (Thong Lo)

Visa sponsorship available.

Minimum Qualifications

• Bachelor's degree
• 6-8 years of relevant experience in SaaS marketing or growth
• Strong hands-on background in paid marketing (Google Ads and Meta Ads is a must)
• Proven experience managing and hiring marketing teams
• Exposure to and understanding of all key growth channels (paid ads, content, outbound, partnerships etc.)
• Professional-level English proficiency

Preferred Qualifications

• Experience marketing B2B SaaS products to SMEs
• Familiarity with SEA markets (Thailand, Singapore, Malaysia, Philippines)
• Experience with marketing analytics tools (Google Analytics, Mixpanel, or similar)
• Track record of scaling paid acquisition while maintaining efficient CAC
• Previous experience in a startup environment
• Thai language proficiency is a plus but not required

Benefits

• Health insurance
• Flexible benefit
• 14 days of annual leave

About Us

Zaapi (https://www.zaapi.com) is the AI Customer Experience (CX) platform designed for the modern era of commerce. Backed by Global Founders Capital, Flash Ventures, Partech, Flourish Ventures, Tekton Ventures, 1982 Ventures, Iterative VC, Kaya Founders and other leading global investors.