Z

Head of Marketing

Thailand
Visa Sponsorship
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Lead Zaapi's entire marketing engine as a hands-on leader, managing a small team and scaling it while driving performance marketing, content strategy, and growth initiatives. Own paid acquisition across Google, Meta, and other channels, optimize campaigns daily, and reduce CAC while scaling spend. Oversee content production across blog, social, video, and landing pages, ensuring assets drive pipeline and performance.

Key Highlights
6-8 years SaaS marketing experience
Direct report to COO with CEO line
Performance marketing ownership (Google, Meta)
Content strategy and optimization
Team building and growth strategy
Key Responsibilities
Manage existing team (1x Content Marketer, 1x Video Producer) and build out the marketing function
Own paid acquisition across Google, Meta, and other channels, manage budgets, optimize campaigns, run A/B tests, and drive down CAC while scaling spend
Oversee all content production (blog, social, video, landing pages), review performance data, refresh underperforming assets, and ensure content drives pipeline

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Technical Skills Required
Paid marketing Content marketing Marketing analytics
Benefits & Perks
Health insurance
Flexible benefit
14 days of annual leave

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Nice to Have
Experience marketing B2B SaaS products to SMEs
Familiarity with SEA markets (Thailand, Singapore, Malaysia, Philippines)
Experience with marketing analytics tools (Google Analytics, Mixpanel, or similar)

Job Description

What We're Looking For

We are seeking an experienced Head of Marketing with 6-8 years of experience in SaaS to own and drive Zaapi's entire marketing engine. This is a hands-on leadership role - you will be in the weeds optimizing campaigns, reviewing content performance, and steering strategy, not just delegating.

The role spans four pillars: team management, team building and growth strategy (30%) hands-on performance marketing and funnel optimisation (~30%), product and content marketing (~30%), and other growth initiatives (e.g. testing new growth channels) (10%). You will manage a small team today with the mandate to build it out and lead it as we scale.

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Job Overview
Posted Jul 18, 2026
Employment Full-time
Experience Executive
Location Thailand
Category Marketing
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