Content Strategist

About The Company

Directive is a leading digital marketing agency specializing in SEO, content strategy, and integrated marketing solutions for enterprise clients. With a focus on delivering measurable results, the company leverages industry best practices, innovative technologies, and a client-centric approach to help organizations enhance their online presence and achieve their business objectives. Directive prides itself on fostering a collaborative and inclusive work environment, emphasizing continuous learning and professional growth. The company's commitment to diversity, equity, and inclusion ensures that all team members and clients feel valued and supported in their endeavors.

About The Role

The Content Strategist is a pivotal client-facing role responsible for developing, executing, and optimizing comprehensive marketing strategies tailored to enterprise clients. This role involves managing day-to-day client deliverables, creating customized strategies, and maintaining clear communication with clients and internal teams. The strategist works primarily with enterprise-level clients, integrating Directive’s services into holistic marketing plans that drive growth and engagement. The role requires a strategic mindset, analytical skills, and excellent communication abilities to build strong relationships and deliver impactful results.

Qualifications

• Proven experience in SEO, content strategy, and digital marketing
• Strong understanding of keyword research, on-page optimization, and link building
• Experience with website analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
• Excellent communication and stakeholder management skills
• Ability to analyze web traffic and SEO metrics to inform strategy
• Organizational and project management skills with proficiency in tools like Asana
• Experience working in agency settings, particularly within B2B tech or SaaS industries
• Knowledge of industry trends including AI, automation, and emerging digital marketing techniques
• Strong time management skills and ability to prioritize tasks effectively
• Enthusiasm for continuous learning and industry innovation
  
  

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Responsibilities

• Create and implement customized marketing strategies aligned with client objectives and best practices
• Collaborate with the Associate Director to address and resolve strategic roadblocks
• Develop creative briefs and design content campaigns based on competitor and audience insights
• Apply industry-standard frameworks such as LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production
• Utilize data from tools like Google Analytics, CRM, SEMrush, and Ahrefs to set and validate client goals
• Manage project execution by delegating tasks, coordinating with specialists and client teams, and maintaining timelines
• Build and nurture strong client relationships through proactive communication and regular updates via Slack and meetings
• Prepare bi-weekly, monthly, quarterly, and bi-annual reports and business review presentations to track progress and deliverables
• Identify opportunities for upselling, cross-selling, and client referrals to foster growth
  
  

Benefits

• Competitive base salary ranging from $75,000 to $95,000 USD, commensurate with experience and location

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• Comprehensive health insurance coverage including medical, dental, vision, disability, and life plans, with employer-paid options for employees and contributions for dependents
• Wellness benefits such as access to certified therapists through Spring Health and Headspace membership
• Physical health support via Gympass
• Generous paid time off, including unlimited PTO (minimum 2 weeks), paid holidays, birthday leave, and end-of-year recharge
• Paid parental leave to support work-life balance
• Retirement savings plans with Traditional and Roth 401(k), including a 3% company match
• Annual performance-based bonus and recognition programs
• Annual company-sponsored trips and team-building events
  
  

Work Environment Requirements

This role is fully remote, requiring a reliable internet connection, a professional workspace, and the ability to work stationary for extended periods. Candidates must have access to a laptop (PC or Mac) and be comfortable using collaboration tools such as Zoom and Slack. The company fosters a flexible work environment, emphasizing productivity and communication to ensure seamless collaboration across teams and with clients.

Additional Information

Directive is committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodations will be provided to qualified individuals with disabilities to ensure an equitable and accessible hiring process.

Equal Opportunity

We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.