Creative Strategist - Direct Response Video Ads

CREATIVE STRATEGIST

Direct Response Video Ads | Health & Beauty

Remote | Full-Time | US Eastern Hours

Opportunity Overview

We’re a DTC subscription brand doing ~$2.5M/month across ~45,000 active subscribers. Our products help women with hair, anti-aging, and skincare. We sell primarily through Meta ads, with native, YouTube, TikTok, and Google as secondary channels.

Creative is our #1 growth lever. Full stop. We need a Creative Strategist who can produce 13–20 net unique video ad concepts per week, manage the QA pipeline, and help us scale winning creative across four product funnels.

This is not a brand advertising role. This is direct response. If you don’t know what a hook rate is, this isn’t for you. If you think “creative strategy” means mood boards and brand guidelines, keep scrolling.

What You’ll Actually Do

• Write 13–20 video ad scripts per week across multiple product funnels (hair, anti-aging, gummies, skincare). You’ll work alongside one senior strategist who’s currently carrying all four funnels solo. Your job is to take half that load and run with it. Every concept must be a net unique—different format, different angle, different structure. We don’t want five variations of the same talking head. We want a UGC ad, a podcast clip, an AI avatar interview, a skit, an ingredient animation, a street interview—real creative range.

• Concept, script, and QA short-form video ads (1–3 minutes) for Meta, native, and YouTube. You own the creative from idea to launch-ready asset. That means spying on what’s working across verticals, pulling inspiration from outside your niche, and building briefs that give editors everything they need to execute.

• QA is 50% of this job. Frame-by-frame review of every video before it goes live. You’ll send ads back to editors 2–3 times until they’re perfect. Caption sizing, image mismatches, pacing, transitions, audio sync—nothing ships unless it’s right. If you’re not the type of person who notices a 2px caption offset or a 0.5-second pacing issue, this role will eat you alive.

• Manage a team of 3–5 video editors (Philippines and Brazil-based) and coordinate with creator/UGC talent. You give clear briefs with specific format instructions, set deadlines, track revision rates, and hold people accountable to output and quality standards. Editors get lazy—your job is to keep standards high and never let slop through.

• Spy relentlessly. The best creative strategists are obsessive about knowing what’s working—not just in our vertical, but across all of direct response. You’re scrolling organic content daily, combing through ad libraries and spy tools, and pulling formats and structures from other verticals to apply to ours. Our best concepts come from finding a validated angle in our space and layering in a format from a completely different vertical. That’s the unlock.

• Read performance data and adjust. You’ll have access to ad account dashboards. You need to understand CAC, CPC, CTR, hook rate, and hold rate—and use that data to inform what you write next. If an ad isn’t taking spend, you should be able to diagnose why and pivot the next brief accordingly.

• Understand how ad creative connects to funnels. We run advertorial and VSL-style landing pages. The ad’s promise has to match the funnel’s story. You need to understand (or be willing to learn fast) how the full pipeline works from click to conversion.

Who We’re Looking For

The ideal candidate:

•     Has produced winning direct response video ads—ideally in health, supplement, or beauty DTC. You can point to ads you wrote that actually scaled and explain why they worked with real metrics, not vanity numbers.

•     Understands hook theory. You know that 90% of ad performance lives in the first 3 seconds. You think hook-first, always. Every brief starts with the hook, not the body copy.

•     Knows what a net unique concept is. Every ad you produce should be genuinely different from the last—new formats, new structures, new avatar types, new angles. Not five variations of the same talking head with different intros. If you can’t produce range, you can’t produce at this volume.

•     Is obsessed with spying, scrolling, and actually being creative. You’re in ad libraries, spy tools, and organic feeds every single day—not because someone told you to, but because you can’t help it. You pull inspiration from completely different verticals and apply it to ours. The best ideas come from cross-pollination, not from copying what’s already running in your space.

•     Has a high-output mentality. This is not a 9-to-5. When we’re pushing a launch or testing a new angle, you’re grinding 10–12 hour days because you treat this like a craft. Five briefs a day for shorter ads, two to three for longer-form—that’s the baseline, not the ceiling.

•     Is obsessive about details and QA. You catch the things that 95% of people miss—a caption that’s 2px too small, a stock image that doesn’t match the voiceover, a cut that’s half a second off. You track editor revision rates and hold them accountable.

•     Is data-literate. You can read a Meta dashboard, spot a winning hook rate, and make creative decisions based on numbers—not just gut feel. You understand that if an ad isn’t taking spend, the answer is in the data.

•     Is hungry and coachable. We’d consider someone with less experience who has insane work ethic and learns fast over a “senior” person who’s coasting. If you have some copywriting or DR background, genuine hunger, and you’re willing to be trained—we want to hear from you.

•     Is willing to actually work during the work hours. This role requires real-time collaboration with editors, media buyers, and the senior strategist. You need to be present on Slack, responsive, and in the flow of the work—not trying to automate the role with AI and check in twice a day. AI is a tool to help you move faster, not a replacement for doing the work.

Location preference: Europe, North America, or similar timezone-compatible regions. You must be available during US Eastern working hours and responsive on Slack.

A note on hiring: We’re not hiring based on Twitter followers, personal brands, or social media clout. We’ve been down that road. We want people who do the work—not people who talk about doing the work. If you have multiple clients or side projects that compete for your attention, this isn’t the right fit. This is a full-time, all-in role.

Compensation

• Base: $4,000–$7,000/month depending on experience

• Performance bonuses tied to ad spend scaling and efficiency metrics (you help us spend more profitably, you get paid more) - 6 figure annual on-target-earnings ("OTE") expected

•     Fully remote

How to Apply

Fill out the application form linked below. We’ve designed it to be quick but filter hard—if you’re the right person, it’ll take you 15–20 minutes. If it takes you an hour, this probably isn’t the role.

https://forms.gle/1tzumLrmpn36MQVT7

We review applications on a rolling basis. If your portfolio and answers are strong, you’ll hear from us within a few days.

• No recruiters. No agencies. No Twitter mercenaries. Direct applicants only.