E-commerce Lead - Growth Marketing

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead end-to-end customer acquisition strategy across paid, organic, and owned channels for a health-focused e-commerce platform. Own performance marketing campaigns, lifecycle programs, and full-funnel optimization to drive CAC, ROAS, and retention. Requires 5+ years D2C experience, data-driven experimentation, and cross-functional collaboration in a remote-first environment.

Key Highlights

High-impact growth leadership role at intersection of health, science, and decentralized innovation

Own customer acquisition strategy across paid social, search, SEO, email, content, and website optimization

Build and scale e-commerce infrastructure including international scaling initiatives

Fully remote with flexible scheduling and high ownership culture

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Key Responsibilities

Own end-to-end customer acquisition strategy across paid, organic, and owned channels including paid social, paid search, SEO, email, content, and website optimization

Plan, execute, and continuously optimize performance marketing campaigns with a strong focus on CAC, ROAS, conversion rates, and scalable growth

Build and refine full-funnel customer journeys, improving acquisition, activation, retention, and lifetime value

Develop and manage lifecycle marketing programs including email and SMS campaigns to improve engagement and repeat purchase behavior

Analyze performance data daily to identify opportunities, test hypotheses, and rapidly scale winning strategies across channels

Collaborate with cross-functional teams to craft compelling product narratives and support go-to-market campaigns for new launches

Lead improvements across e-commerce infrastructure, including website performance, landing pages, and international scaling initiatives

Technical Skills Required

D2C e-commerce Paid media SEO Email marketing Conversion rate optimization Data analysis

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Benefits & Perks

Competitive compensation with potential token-based incentives

Fully remote work with flexible scheduling

High ownership role with direct impact on growth strategy

Job Description

This role is a high-impact growth leadership position responsible for building and scaling a next-generation e-commerce ecosystem at the intersection of health, science, and decentralized innovation. You will own customer acquisition strategy across multiple digital channels, driving performance through paid media, organic growth, and lifecycle marketing. The position requires a strong D2C mindset with the ability to rapidly test, iterate, and optimize campaigns based on data-driven insights. You will play a central role in shaping the end-to-end customer journey, from first touchpoint to repeat purchase, ensuring strong conversion and retention outcomes. Working in a fast-moving, mission-driven environment, you will collaborate closely with product, community, and research teams to bring science-backed products to global consumers. This is a hands-on leadership role for someone who thrives in ownership-heavy environments where experimentation and speed drive growth.

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