Senior Manager, Brand Strategy & Engagement

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead brand strategy across integrated campaigns, digital experiences, and customer engagement. Collaborate cross-functionally to align messaging with business priorities. Build scalable messaging frameworks and personas.

Key Highlights

Shape and activate brand strategy across integrated campaigns and digital experiences

Collaborate with cross-functional teams to align messaging with business priorities

Build scalable messaging frameworks, personas, and engagement strategies

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Key Responsibilities

Define and refine enterprise and business unit positioning

Develop messaging frameworks, value propositions, audience narratives, and persona models

Translate complex healthcare and business concepts into clear, compelling messaging

Ensure consistency of brand messaging across campaigns, digital experiences, events, and content

Collaborate with cross-functional teams to integrate insights into campaign strategy and execution

Support event strategy by aligning messaging and themes across conferences and customer experiences

Drive cross-functional alignment by serving as a connector across marketing, product, events, and external partners

Technical Skills Required

Brand strategy Storytelling Cross-functional marketing execution

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Benefits & Perks

Competitive salary range between $141,000 - $176,500 annually

Comprehensive medical, dental, and vision insurance plans

401(k) retirement savings plan

Job Description

This senior marketing leadership role is responsible for shaping and activating brand strategy across integrated campaigns, digital experiences, and customer engagement initiatives.You will play a key role in translating enterprise positioning into compelling narratives that resonate across diverse healthcare audiences.The role sits at the intersection of brand strategy, storytelling, and cross-functional marketing execution, ensuring consistency across all touchpoints.You will collaborate closely with Product Marketing, Demand Generation, Events, and Executive Leadership to align messaging with business priorities.

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