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Performance & Paid Media Marketing Manager (Remote, USA)
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Institutional Marketing Manager
United States
Full Remote
AI Summary
Securitize is seeking an Institutional Marketing Manager to drive awareness and conversion among asset managers, family offices, RIAs, and other institutional allocators. The role involves developing and executing marketing campaigns, thought leadership programs, and account-based marketing initiatives that directly support sales pipeline and revenue. Candidates must have 5+ years of B2B marketing experience with a focus on institutional financial services audiences.
Key Highlights
Develop institutional marketing strategy targeting asset managers, RIAs, family offices, and wealth platforms
Create high-quality content assets including white papers, case studies, and email campaigns
Collaborate with Capital Markets, Product, and Sales to align marketing with pipeline and revenue
Experience with marketing automation and CRM platforms required
Remote work flexibility with global team
Key Responsibilities
Develop and own institutional marketing strategy including audience segmentation, messaging frameworks, and channel mix
Create high-quality content assets tailored to institutional audiences such as white papers, investment case studies, event presentations, one-pagers, and email campaigns
Build and manage thought leadership programs including executive bylines, speaking submissions, industry roundtables, and conference presence
Partner with Capital Markets and Sales to develop account-based marketing campaigns supporting deal origination and pipeline acceleration
Own institutional email marketing including nurture workflows, newsletter strategy, and segmented distribution lists
Collaborate with Product Marketing to translate complex product capabilities into compelling institutional narratives
Track and report on marketing performance against pipeline and revenue metrics, continuously optimizing based on data
Monitor competitive landscape and industry trends in RWA tokenization, digital assets, and alternative investments to inform positioning
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Technical Skills Required
Benefits & Perks
Flexible Paid Time Off
Equity Grant Opportunities
Remote Work Flexibility
Comprehensive Insurance Coverage
401(k) Retirement Plan
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Nice to Have
Prior experience marketing tokenized assets, digital securities, blockchain infrastructure, or alternative investment products
Familiarity with regulatory context around digital securities and alternative investments
Experience with account-based marketing platforms
Established relationships or networks within institutional finance or wealth management communities
Job Description
Securitize, the leader in tokenizing real-world assets with $3.7B+ AUM (as of May 5, 2025), is bringing the world on-chain through tokenized funds in partnership with top-tier asset managers, such as Apollo, BlackRock, Hamilton Lane, KKR, and others. Securitize, through its subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and operator of a SEC-regulated Alternative Trading System (ATS).
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