Design Director of Home

About Comfrt
Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally—built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. Our elevated basics are worn by millions and loved for their perfect mix of comfort, style, and cultural relevance. 

About the Role
The Design Director of Home is responsible for defining and driving Comfrt's Home product vision across Soft Goods (Bedding, Blankets, Pillows, Sleep Accessories), Hard Goods, and future comfort-focused home categories. This role will establish the long-term home product strategy, category roadmap, and innovation pipeline that expands Comfrt beyond apparel and positions the brand as a leader in comfort-driven living. This leadership role combines strategic thinking, creative direction, design expertise, and product innovation to create best-in-class products that support both customer needs and business growth. The Design Director of Home will establish the category vision, aesthetic direction, and design strategy while partnering cross-functionally to bring innovative, high-quality products to market.

Key Responsibilities

• Own and evolve Comfrt's Home product aesthetic, design language, and category vision
• Establish a clear point of view on materials, fabrication, comfort innovation, color, prints, patterns, construction, and finishing techniques
• Translate customer insights, sales performance, trend research, and market opportunities into commercially successful assortments
• Drive seasonal and long-term product strategy across core and emerging Home categories
• Ensure all products remain authentic to Comfrt's brand DNA while introducing meaningful innovation
• Lead category storytelling and create products that reinforce Comfrt's mission around comfort, wellness, sleep, and mental well-being
• Lead the end-to-end product creation process from concept through production approval
• Oversee product development across bedding, blankets, pillows, sleep accessories, and future home categories
• Partner closely with Product Development, Technical Design, and Sourcing to ensure products meet quality, margin, and timeline objectives
• Drive continuous improvement of core programs while introducing innovative new products
• Maintain a deep understanding of customer needs, comfort expectations, and product performance
• Lead trend research across home, wellness, lifestyle, sleep, hospitality, interiors, and comfort categories
• Identify emerging consumer trends, white-space opportunities, and future growth categories
• Partner with suppliers and Product Development to elevate fabric innovation, fills, finishes, performance features, and comfort technologies
• Drive innovation in weighted products, sensory products, sleep solutions, recovery products, and comfort-focused home experiences
• Stay ahead of industry trends while maintaining a unique Comfrt point of view
• Collaborate with Merchandising, Product Development, Planning, and Finance to build assortments that support sales, margin, and inventory objectives
• Utilize sales reports, customer insights, competitive analysis, and market research to influence product strategy

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• Understand category performance at the SKU and style level to identify opportunities and risks
• Participate in assortment architecture, category planning, pricing strategy, and product roadmap development
• Balance creativity with commercial decision-making to maximize business results
• Lead, mentor, and develop home category team members
• Establish clear priorities, product direction, and accountability across the category
• Build scalable processes that support rapid growth while maintaining excellence
• Own the Home category calendar and ensure milestones and deliverables are completed on time
• Foster a culture of innovation, collaboration, speed, and continuous improvement
• Partner closely with Product Development, Technical Design, Sourcing, Merchandising, Marketing, Creative, and Operations teams
• Align category strategy with business objectives, launch calendars, and operational capabilities
• Collaborate on product storytelling, launch strategies, and seasonal campaigns
• Support vendor partnerships by providing clear product vision and innovation direction
• Ensure product intent is maintained throughout development and production

Skills and Qualifications

• 10-15+ years of experience in Home, Bedding, Home Textiles, Soft Goods, Lifestyle Products, or related categories
• 5+ years of leadership experience managing and developing teams
• Strong understanding of bedding construction, textiles, fills, fabrics, trims, finishing techniques, and manufacturing processes
• Proven ability to build commercially successful product categories that drive growth
• Strong analytical skills with the ability to leverage sales data, market insights, and customer feedback to inform decisions
• Experience utilizing sales and reporting tools such as Looker, Power BI, Tableau, or similar platforms

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• Deep understanding of home trends, consumer behavior, and competitive market dynamics
• Excellent presentation, communication, and leadership skills
• Highly organized with exceptional project management and prioritization abilities
• Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment

You Are

• A visionary product leader with exceptional taste and strong product instincts
• Deeply attuned to the Comfrt customer, brand aesthetic, and mission
• A strategic thinker who can connect product decisions to business outcomes
• A strong merchant with the ability to identify white-space opportunities and build scalable category growth plans
• A confident decision-maker who can challenge ideas and influence cross-functional partners
• Obsessed with product quality, customer experience, and innovation
• Comfortable leading through ambiguity and building structure within a rapidly growing organization
• Thriving in a high-growth, high-SKU environment while maintaining exceptional creative and operational standards
• Passionate about creating products that improve comfort, relaxation, recovery, sleep, and overall well-being

Why Join Comfrt?

• Be part of a purpose-driven company that's shaping the future of comfort and mental wellness
• Work in a supportive, creative environment where your ideas and growth are valued
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment