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Marketing Lead, Early-Stage AI Startup

Germany
Full Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Own and define the company's end-to-end marketing strategy from 0→1. Build a scalable demand generation engine and establish key performance metrics. Shape brand presence and thought leadership in a fast-evolving AI market.

Key Highlights
100% remote role based anywhere
Foundational hire to build marketing function from scratch
No prior AI industry experience required
Competitive salary + meaningful equity
Opportunity to work directly with founders and investors

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Key Responsibilities
Develop clear positioning, messaging, and category narrative in a highly dynamic AI landscape
Translate a technically complex product into compelling, accessible storytelling
Design and execute early-stage growth experiments across channels
Build initial demand generation engine (content, partnerships, founder-led growth, community)
Establish key performance metrics and feedback loops to drive iteration
Create scalable foundations for future acquisition and brand growth
Develop thought leadership initiatives that position the company as a trusted voice in AI decision-making
Own the creation of core marketing assets (website, content, tools, analytics setup)
Select and implement lightweight, effective marketing tech stack suited for an early-stage environment
Define hiring roadmap and scale the marketing function over time
Build a lean, high-performing team once product-market fit and initial traction are achieved
Technical Skills Required
content creation analytics setup marketing tech stack implementation website creation data analysis experiment design

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Benefits & Perks
competitive annual salary
meaningful equity participation
remote-first setup with flexibility across Europe and beyond

Job Description

  • Outstanding chance to join an early stage AI start-up
  • 100% remote role, based anywhere, for an excellent 0-1 start up marketing lead

Our client is a well-funded, early-stage AI startup between seed stage and series A. This is a foundational hire, offering the opportunity to define and build the entire marketing function from scratch early stage. What makes it unique is that this is a chance to enter the AI market without prior AI industry experience, as long as you bring excellent experience defining marketing at a successful start-up before.
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Job Overview
Posted Jun 18, 2026
Employment Full-time
Experience Director
Location Germany
Category Programming
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