AI Summary
TyrAds is seeking a Backend Engineer to build and manage the backend infrastructure for marketing automation systems. The role involves designing and implementing robust backend systems, automating customer segmentation, and ensuring system scalability and performance. Key requirements include proficiency in server-side languages and experience with cloud infrastructure.
Key Highlights
Design and implement backend systems for marketing automation
Automate customer segmentation and email marketing workflows
Ensure system scalability and performance
Key Responsibilities
Design and implement robust backend systems to power marketing automation efforts
Develop and maintain APIs to integrate marketing automation tools with internal and external systems
Automate customer segmentation, email marketing workflows, and audience targeting based on behavioural and engagement data
Collaborate with marketing and product teams to define technical requirements for automated marketing campaigns
Ensure system scalability and high performance in handling large volumes of user data
Integrate marketing systems with CRM platforms, email marketing tools, and analytics services
Monitor and optimize system performance, ensuring real-time data flow between marketing platforms and TyrAds' infrastructure
Maintain data integrity and security standards, ensuring compliance with data privacy laws such as GDPR and CCPA
Implement performance tracking tools for marketing campaigns, providing real-time reporting and insights
Technical Skills Required
Benefits & Perks
Fully remote work after probation period
3-month probation period in Bali office
Job Description
Job Description
Location: Fully remote after working 3 months probation period from the Bali office
About Us
TyrAds is a leading tech-driven loyalty and rewards platform that partners with businesses to create meaningful and rewarding experiences for their customers. With millions of users across our platforms, we specialize in innovative AdTech solutions powered by big data, machine learning, and deep learning technologies.
Our systems process over 10,000 events per second, delivering real-time insights at scale. We build seamless user experiences across web, Android, and iOS, while leveraging ML/AI to power personalization and advertising effectiveness.
We are a team of 90+ employees worldwide and growing, guided by values of transparency, ownership, learning from mistakes, and respect for diverse cultures. Our product development follows Agile methodologies with weekly releases and collaboration tools such as GitHub, Jira, and Slack.
TyrAds is seeking a Backend Engineer to join our engineering team. In this role, you will be responsible for building and managing the backend infrastructure for our marketing automation systems. You will collaborate closely with our marketing and analytics teams to automate workflows, streamline email campaigns, and develop systems that enable personalised user engagement at scale.
Qualifications
Job Requirements
- 3+ years of experience in backend development with a focus on automation systems.
- Proficient in server-side languages such as Node.js, Python, Java, or Golang.
- Hands-on experience with RESTful API development and third-party API integration.
- Strong understanding of email marketing platforms (e.g., HubSpot, Mailchimp, or ActiveCampaign).
- Familiarity with SQL and NoSQL databases (e.g., MySQL, PostgreSQL, MongoDB).
- Knowledge of email deliverability best practices (SPF, DKIM, DMARC) and CRM integrations.
- Experience with cloud infrastructure (AWS, GCP, or Azure) and deploying backend services.
- Familiarity with CI/CD processes and version control using Git.
- Experience with data privacy and compliance regulations (e.g., GDPR, CCPA).
- Ability to optimise backend systems for performance, reliability, and scalability.
- Familiar with Microservice and event-driven architecture.
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- Design and implement robust backend systems to power TyrAds marketing automation efforts.
- Develop and maintain APIs to integrate marketing automation tools with internal and external systems.
- Automate customer segmentation, email marketing workflows, and audience targeting based on behavioural and engagement data.
- Collaborate with the marketing and product teams to define technical requirements for automated marketing campaigns.
- Ensure system scalability and high performance in handling large volumes of user data.
- Integrate marketing systems with CRM platforms, email marketing tools, and analytics services.
- Monitor and optimise system performance, ensuring real-time data flow between marketing platforms and TyrAds' infrastructure.
- Maintain data integrity and security standards, ensuring compliance with data privacy laws such as GDPR and CCPA.
- Implement performance tracking tools for marketing campaigns, providing real-time reporting and insights.
- Participate in code reviews, testing, and CI/CD pipeline management to ensure smooth deployments.
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