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Product Manager - Lead Generation & Growth

Germany
Visa Sponsorship Relocation
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Lead the end-to-end user journey for generating buyer and seller leads for real estate agents. Develop and prioritize data-driven product initiatives to increase lead volume, quality, and monetization. Collaborate cross-functionally with marketing, sales, analytics, and engineering teams.

Key Highlights
End-to-end lead generation for ImmoScout24 real estate agents
Data-driven optimization of conversion funnels and user journeys
Cross-functional collaboration with marketing, sales, analytics, and engineering
Go-to-market launches and KPI optimization for new features

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Key Responsibilities
Responsible for end-to-end user journey to generate buyer and seller leads for real estate agents
Develop and prioritize data-driven product initiatives to increase lead volume, quality, and monetization
Analyze funnel, KPI, and usage data to derive concrete optimization measures for conversion and user experience
Plan, control, and evaluate A/B tests and other data-based optimization measures along the customer journey
Collaborate with AI tools, marketing, sales, analytics, and IT to implement cross-channel lead generation initiatives
Accompany go-to-market launches of new features and products to ensure successful introduction and sustainable KPI optimization
Coordinate different stakeholders, ensure clear priorities, and create alignment across teams
Support forecasting, KPI planning, and budget control with strategic and commercial thinking
Technical Skills Required
Product Management Growth Marketing Business Development Lead Generation Funnel Analytics A/B Testing Salesforce Marketing Automation AI Tools

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Benefits & Perks
Competitive salary with bonus
Hybrid work model (3 days office, 2 days flexible)
30 days annual vacation
10 days work abroad opportunity
Relocation assistance with visa support
Family service support for childcare
Public transport and Job Bike subsidies
Company pension scheme with contribution matching
Free ImmoScout24 Plus membership for employees
Life Situation Coaching and health checks
On-site fitness studio and massage services
Green energy office environment

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Nice to Have
Experience in PropTech, marketplace, or pay-per-lead business models
Experience with Salesforce or marketing automation tools
Effective use of AI tools to increase productivity and problem-solving

Job Description

Mit dem führenden Online-Marktplatz ImmoScout24 bringt Scout24 jährlich Millionen Nutzer:innen in ihr neues Zuhause. Wir revolutionieren seit mehr als 25 Jahren den Immobilienmarkt in Deutschland und Österreich. Unser Ziel ist es, ein digitales Ökosystem aufzubauen, das Hausbesitzende, Suchende und Makler zusammenbringt. Die Suche nach der richtigen Wohnung und Immobilie ist eine der wichtigsten Entscheidungen im Leben. Das gilt auch für deine Karriere!
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Job Overview
Posted Jun 17, 2026
Employment Full-time
Experience Not Applicable
Location Germany
Category Networking
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