Head of Performance (Social Media)

Jobgether • Saudi Arabia

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead performance marketing strategy and execution across Meta and TikTok, focusing on scalable user acquisition for web-based products. Drive strategy and execution across major paid social channels, with a strong emphasis on Meta and TikTok, optimizing campaigns to maximize efficiency and business impact. Collaborate closely with analytics, product, creative, and automation teams to improve campaign performance and insights.

Key Highlights

Lead performance marketing strategy and execution

Drive strategy and execution across major paid social channels

Collaborate closely with analytics, product, creative, and automation teams

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Key Responsibilities

Lead performance marketing strategy and execution across Meta and TikTok, focusing on scalable user acquisition for web-based products.

Own key business metrics including CPA, ROI/ROAS, LTV, and overall acquisition efficiency.

Scale paid social campaigns while maintaining or improving performance across multiple geographies and audiences.

Design and execute structured experimentation frameworks to test creatives, funnels, offers, and targeting strategies.

Build and optimize end-to-end acquisition funnels, including creative development, landing pages, and conversion paths.

Collaborate closely with analytics, product, creative, and automation teams to improve campaign performance and insights.

Drive automation initiatives, including rules, APIs, bulk optimizations, and performance alerts to improve operational efficiency.

Lead and mentor performance marketing teams, ensuring strong KPI achievement and consistent testing discipline.

Identify new growth opportunities and challenge existing acquisition strategies to unlock incremental scale.

Technical Skills Required

Meta TikTok paid social channels paid social campaigns performance metrics attribution analytics BI tools A/B testing hypothesis-driven growth experiments performance automation systems

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Benefits & Perks

Fully remote work opportunity with global flexibility

28 days of annual vacation plus 7 additional wellness days

Performance bonuses, including referral rewards up to $5,000

Financial support for professional development (50% coverage of training, conferences, and events)

Corporate discounts for English language learning programs

Annual healthcare support up to $1,000 for medical expenses or insurance coverage

Workplace setup reimbursement up to $1,000 every three years for home office or co-working spaces

Internal rewards system with redeemable bonuses for merchandise, experiences, and team activities

Job Description

This is a senior performance marketing leadership role focused on scaling global user acquisition across high-volume digital products. You will drive strategy and execution across major paid social channels, with a strong emphasis on Meta and TikTok, optimizing campaigns to maximize efficiency and business impact. The role operates in a fast-paced, data-driven environment where experimentation, rapid testing, and continuous optimization are essential. You will be responsible for shaping acquisition strategy across multiple web-based products used by millions of users worldwide. Working closely with analytics, creative, product, and automation teams, you will influence both strategic direction and execution quality. The role also involves building scalable systems, improving automation, and leading performance marketing teams to consistently achieve ambitious KPIs. This is a highly impactful position in a globally distributed, remote-first organization.

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