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Head of Growth - SaaS Marketing

Singapore
Visa Sponsorship
This Job is No Longer Active This position is no longer accepting applications

Lead Zaapi's marketing engine, driving growth through performance marketing, content strategy, and partnerships. 6-8 years of SaaS marketing experience required. Strong analytical and creative skills needed.

Key Highlights
Hands-on leadership role
Manage marketing team and budget
Drive growth through performance marketing, content strategy, and partnerships
Key Responsibilities
Own paid acquisition across Google, Meta and other channels
Manage budgets, optimize campaigns hands-on, run A/B tests, and drive down CAC while scaling spend
Oversee all content production - blog, social, video, landing pages
Technical Skills Required
Google Ads Manager Meta Ads Google Analytics Mixpanel
Benefits & Perks
Health insurance
Flexible benefit
14 days of annual leave
Nice to Have
Experience marketing B2B SaaS products to SMEs
Familiarity with SEA markets (Thailand, Singapore, Malaysia, Philippines)

Job Description

What We're Looking For

We are seeking an experienced Head of Growth with 6-8 years of experience in SaaS to own and drive Zaapi's entire marketing engine. This is a hands-on leadership role - you will be in the weeds optimizing campaigns, reviewing content performance, and steering strategy, not just delegating.

The role spans three pillars: hands-on performance marketing (~50%), content strategy and optimization (~30%), and partnerships, events, and community building (~20%). You will manage a small team today with the mandate to build it out and lead it as we scale. This position reports directly to the COO with a direct line to the CEO.

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